
Social Nation
How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
Barry Libert(Author)
Wiley (Publisher)
1st Edition
Published on 1. October 2010
Book
Hardback
256 pages
978-0-470-59926-6 (ISBN)
Unfortunately, price unknown
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Description
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies. This book relies on well-known case studies about businesses that illustrate how social principles and strategies can help organizations to:
* Integrate social skills into existing managerial and leadership practices
* Overcome some of the common risks and objections that are often cited as obstacles to becoming a successful social enterprise
* Adopt new forms of social leadership across the entire organization
* Attain social intelligence by listening, understanding, and measuring outcomes of your investment in relationships with customers, employees and partners
* Realize tangible economic benefits and ROI from new product and service offerings Social Nation provides readers with an opportunity to join the Social Nation community and share experiences with other leaders and social individuals.
More details
Product info
GB
Edition
1., Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Illustrations
Charts: 1 B&W, 0 Color; Photos: 25 B&W, 0 Color
Dimensions
Height: 21.9 cm
Width: 14.7 cm
Thickness: 2.2 cm
Weight
364 gr
ISBN-13
978-0-470-59926-6 (9780470599266)
Schweitzer Classification
Other editions
Additional editions

Barry Libert
Social Nation
How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
E-Book
08/2010
Wiley
€16.99
Available for download

Barry Libert
Social Nation
How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
E-Book
08/2010
Wiley
€16.99
Available for download
Person
BARRY LIBERT is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies. He has coauthored four popular business books on information and social networks.
Content
Preface.
PART 1 The Future of Business is Social.
1 Social Media Creates Real Value.
2 Why Social Skills Matter.
3 Test Your Social Skills.
PART 2 Seven Principles for Building Your Social Nation.
4 Principle 1: Develop Your Social Skills.
5 Principle 2: Let Culture Lead the Way.
6 Principle 3: Mind Your Online and Offline Manners.
7 Principle 4: Monitor and Measure Your Communities' Contributions.
8 Principle 5: Involve Your Fans in Everything You Do.
9 Principle 6: Rely on Your Community for Growth and Innovation.
10 Principle 7: Reward Others and You Will Be Rewarded, Too.
PART 3 Start Today to Create Your Own Social Nation.
11 How to Get Started and 10 Pitfalls to Avoid.
EPILOGUE: Business and Social Become One.
Acknowledgments.
Mzinga Writing Team.
Company Index.
Subject Index.