
Solutions Of Nonlinear Differential Equations: Existence Results Via The Variational Approach
World Scientific Publishing Co Pte Ltd
Published on 14. June 2016
Book
Hardback
364 pages
978-981-310-860-8 (ISBN)
Description
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
More details
Series
Language
English
Place of publication
Singapore
Singapore
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 24 mm
Weight
678 gr
ISBN-13
978-981-310-860-8 (9789813108608)
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Schweitzer Classification
Persons
Author
Chongqing Technology & Business Univ, China
Chongqing Technology & Business Univ, China