Retailing

Part 1 Retail overview: the complex nature of the retail industry; the competitive behaviour of retail institutions. Part 2 Enviornmental analysis: the dynamic character of retail environments; the buying behaviour of consumers; the legal and ethical aspects of retail decisions. Part 3 Resource assessment: retail organizations and human resource management; store facilities management. Part 4 Market analysis: retail location management. Part 5 Retail merchandizing: merchandize management; merchandize logistics system; retail pricing; customer assistance; customer communications. Part 6 Control systems: retail information and control systems. Part 7 Retail management: strategic retail management; adaptive retail strategies. Part 8 Retail specialization: service retailing; international retailing. Appendices: Retailer attributes and personalities; strategic and tactical cases.