When Cultures Collide
Leading Across Cultures - 4th edition
4th Edition
Published on 20. September 2018
Book
Paperback/Softback
576 pages
978-1-4736-8482-9 (ISBN)
Description
"An authoritative roadmap to navigating the world's economy." The Wall Street Journal
In When Cultures Collide, Richard Lewis provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organise our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide.
Discover penetrating insights into how different business cultures accord status, structure their organisations and view the role of the leader, alongside invaluable advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and body language to new thinking in the area of international management and team-building in Europe and the USA, as well as covering challenging new geographical ground in other regions.
By focusing on the cultural roots of national behaviour, both in society and business, we can foresee and calculate with a surprising degree of accuracy how others will react and respond to us. The book adds the often overlooked dimension of language - for example, how Japanese often react in a certain way because they are thinking in Japanese.
When Cultures Collide gives you a greater understanding of what makes other people tick and enables managers to ensure that their policies and activities exploit cultural synergies and make the right appeal to their chosen market.
In When Cultures Collide, Richard Lewis provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organise our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide.
Discover penetrating insights into how different business cultures accord status, structure their organisations and view the role of the leader, alongside invaluable advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and body language to new thinking in the area of international management and team-building in Europe and the USA, as well as covering challenging new geographical ground in other regions.
By focusing on the cultural roots of national behaviour, both in society and business, we can foresee and calculate with a surprising degree of accuracy how others will react and respond to us. The book adds the often overlooked dimension of language - for example, how Japanese often react in a certain way because they are thinking in Japanese.
When Cultures Collide gives you a greater understanding of what makes other people tick and enables managers to ensure that their policies and activities exploit cultural synergies and make the right appeal to their chosen market.
Reviews / Votes
The Lewis Model explains every culture in the world * Business Insider * An authoritative roadmap to navigating the world's economy * The Wall Street Journal * Lewis provides urbane and knowledgeable guidance... Verdict: this book could mean the difference between winning and losing valuable orders abroad. * Director * A must read for anyone keen to gain that coveted edge in their international business ventures. Lewis's book provides a riveting and thoroughly researched analysis, the goal of which is to assist Western managers to keep pace with the emerging and changing markets of Asia, eastern Europe and Africa... An invaluable tool to help in planning practical strategies to work successfully across increasingly diverse business cultures. * Daily Telegraph * Lewis is a crosscultural expert who has now presented his wisdom in a highly readable book. * Evening Standard * This eloquent, easy-to-read book covers everything you need to consider to create a structure that will allow your international team to succeed...Lewis brings theory to life through a number of engaging case studies, as well as his own personal experience... Lewis has achieved a fine balance between theory often delivered in a light-hearted and easy to remember way and tactical every day application. Whether your international team is 10 people or 10,000 people, the clear narrative provides valuable insight... This fascinating subject is crucial to the success of global business. -- Suresh Banarse, Head of People, Yo! Sushi! People ManagementMore details
Edition
4th edition
Language
English
Place of publication
United States
Publishing group
John Murray Press
Target group
Professional and scholarly
Product notice
Paperback (UK-trade)
Dimensions
Height: 245 mm
Width: 190 mm
Thickness: 44 mm
Weight
910 gr
ISBN-13
978-1-4736-8482-9 (9781473684829)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2018
1st Edition
John Murray Business
€16.99
Available for download
Previous edition
Book
09/2005
3rd Edition
Nicholas Brealey International
€48.46
Article exhausted; check for reprint
Person
Richard Lewis is the chairman of Richard Lewis Communications, an international institute of cross-cultural and language training with offices in over 30 countries. He founded the quartely magazine Cross Culture and is heavily involved in the intercultural field, lecturing in countries from Finland to Hong Kong and working with companies as diverse as Fiat, IBM, Nokia, Andersen Consulting and Nestle. He lives near Winchester, and is one of Britain's foremost linguists, speaking 12 languages - and spent 5 years in Japan, where he was tutor to the Imperial Family.