Retailing Management
6th Edition
Published on 16. May 2006
Book
Paperback/Softback
832 pages
978-0-07-110688-7 (ISBN)
Description
Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting.The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.
More details
Edition
6th edition
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Dimensions
Height: 254 mm
Width: 203 mm
Thickness: 23 mm
Weight
1377 gr
ISBN-13
978-0-07-110688-7 (9780071106887)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Michael Levy | Barton Weitz
Retailing Management W/Student Tutorial CD-ROM
Book
03/2003
5th Edition
McGraw-Hill Professional
€110.63
Article exhausted; check for reprint
Persons
Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyns, Neiman Marcus, ProfitLogic, and Zale Corp.
Barton A. Weitz received an undergraduate degree in electrical engineering from MIT and an M.B.A. and Ph.D. in business administration from Stanford University. He was a member of the faculty at the University of CaliforniaLos Angeles Graduate School of Business and the Wharton School at the University of Pennsylvania and is JCPenney Emeritus Eminent Scholar Chair in Retail Management in the Warrington College of Business Administration at the University of Florida (UF). Dr. Weitz founded the UF David F. Miller Center for Retailing Education and Research, which is supported by contributions from JCPenney, Macys, Walmart, Office Depot, and Home Depot. He has won awards for teaching excellence and published in leading academic journals on channel relationships, electronic retailing, store design, salesperson effectiveness, and sales force and human resource management. Dr. Weitz is past chair of the American Marketing Association and was honored as the AMA/Irwin Distinguished Educator.
Barton A. Weitz received an undergraduate degree in electrical engineering from MIT and an M.B.A. and Ph.D. in business administration from Stanford University. He was a member of the faculty at the University of CaliforniaLos Angeles Graduate School of Business and the Wharton School at the University of Pennsylvania and is JCPenney Emeritus Eminent Scholar Chair in Retail Management in the Warrington College of Business Administration at the University of Florida (UF). Dr. Weitz founded the UF David F. Miller Center for Retailing Education and Research, which is supported by contributions from JCPenney, Macys, Walmart, Office Depot, and Home Depot. He has won awards for teaching excellence and published in leading academic journals on channel relationships, electronic retailing, store design, salesperson effectiveness, and sales force and human resource management. Dr. Weitz is past chair of the American Marketing Association and was honored as the AMA/Irwin Distinguished Educator.
Content
SECTION I: THE WORLD OF RETAILING 1: Introduction to the World of Retailing 2: Types of Retailers 3: Multichannel Retailing 4: Customer Buying Behavior SECTION II: RETAILING STRATEGY 5: Retail Market Strategy 6: Financial Strategy 7: Retail Locations 8: Retail Site Location 9: Human Resource Management 10: Information Systems and Supply Chain Management 11: Customer Relationship Management SECTION III: MERCHANDISE MANAGEMENT 12: Managing Merchandise Assortments 13: Merchandise Planning Systems 14: Buying Merchandise 15: Retail Pricing 16: Retail Communication Mix SECTION IV: STORE MANAGEMENT 17: Managing the Store 18: Store Layout, Design, and Visual Merchandising 19: Customer Service SECTION V: CASES Cases Overview Grid Case 1 Rainforest Cafe: A Wild Place to Shop and Eat Case 2 Providing a Retail Experience: Build-A-Bear Workshop Case 3 WeddingChannel.com Case 4 The Chen Family Buys Bicycles Case 5 Consumer Buying Behavior--Is Wal-Mart in Vogue? Case 6 Dollar General and Family Dollar Cater to an Underserved Market Segment Case 7 Ahold: The Biggest Supermarket Retailer You Have Never Heard Of Case 8 Competitive Environment in the Teen/College Apparel Market Case 9 Radio Shack and Best Buy: Comparing Financial Performance Case 10 Stephanie's Boutique: Selecting a Store Location Case 11 Hutch: Locating a New Store Case 12 Home Depot Changes Directions Case 13 Can Wal-Mart Improve Its Company Image? Case 14 Avon Embraces Diversity Case 15 Abercrombie & Fitch: Hiring for Looks Case 16 Lawson Sportswear Case 17 Salon-Only Hair Care Products Found Outside the Salon Case 18 SaksFirst Builds Customer Relationship Case 19 Men's Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value Case 20 Nolan's Finest Foods: Category Management Case 21 Developing a Buying Plan for Hughe's Case 22 McFadden's Department Store: Preparation of a Merchandise Budget Plan Case 23 eBay Case 24 How Much for a Good Smell? Case 25 Promoting a Sale Case 26 Enterprise Builds on People Case 27 Diamond in the Rough Case 28 Borders Bookstore: A Merchandise Display Problem Case 29 Fresh Ideas in Grocery Store Layout Case 30 Sephora Case 31 A Stockout at Discmart: Will Substitution Lead to Salvation Case 32 Customer Service and Relationship Management at Nordstrom Case 33 Retailers and Sustainable Development in the U.K. Case 34 Lindy's Bridal Shoppe Case 35 Starbucks Coffee Company Case 36 New Product Development at Yankee Candle Company Case 37 Interviewing for a Management Trainee Position Glossary Index