Marketing the Training Function
A Practical Guide for Training Managers
Published on 30. August 1993
Book
Paperback/Softback
112 pages
978-0-7494-0934-0 (ISBN)
Description
Despite significant effort and expense in arranging in-house training courses, many are often undersubscribed or cancelled due to lack of awareness. This study explains how training managers can publicize their training programmes in order to increase attendance and assess staff needs.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 216 mm
Width: 170 mm
Weight
250 gr
ISBN-13
978-0-7494-0934-0 (9780749409340)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Why must I market?; what does marketing training mean?; how to analyze your market - who are your customers?; beyond a training needs analysis - satisfying your customers; your image - devining, defining and refining; getting it right and keeping it right; admin is marketing?; marketing external consultants.