Making Customers Matter
Will be published approx. on 11. May 2010
Book
Paperback/Softback
112 pages
978-1-4221-3988-2 (ISBN)
Description
Learn how the most accomplished leaders from around the globe have tackled their toughest challenges with Lessons Learned. Concise and engaging, each volume in this book series offers fourteen insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The Lessons Learned series also offers all of the lessons in their original video format, free bonus videos, and other exclusive features online. A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders. FEATURING INTERVIEWS WITH: William Johnson, H.J. Heinz Company Paul Skinner, Shell Oil Products Company William Lamar, Jr., McDonald's USA Jeb Dasteel, Oracle And other top business leaders
More details
Series
Language
English
Place of publication
United States
Product notice
Paperback (trade)
Illustrations
Illustrations
Dimensions
Height: 184 mm
Width: 111 mm
Thickness: 9 mm
Weight
107 gr
ISBN-13
978-1-4221-3988-2 (9781422139882)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Fifty Lessons is a media company; the content it creates is currently available as a series of filmed interviews online, on DVD, in books and on the in-flight TV channels of selected airlines. The growing Fifty Lessons digital library already holds more than 500 individual lessons from over 100 high profile international business leaders. Experienced and respected leaders from industry, the public sector and academia are invited to contribute their most important lessons. The lessons are then fully indexed enabling Fifty Lessons to match its content directly to the strategic business learning objectives of its clients which include corporations, public sector organisations and educators.
Content
1. Jeb Dasteel - Setting the Tone for Customer Advocacy 2. Barbara D. Stinnett - Personalize the Customer's Perspective 3. Dave Mabon - Communicate Your Initial and Ongoing Value 4. Tammy McLeod - The Tale of Two Service Initiatives 5. Rudy Vidal - In Fast Moving Markets, Stay Close to Your Customer 6. Dan Wittner - Engage Your Customers to Grow Your Business 7. Sir John Egan - Satisfying Customers 8. Lord Bilimoria - Always Ask the Consumer 9. Paul Skinner - Listen to the Changing Needs of the Consumer 10. Gerry Roche - Service Beyond the Call of Duty 11. Richard Santulli - Maintaining Customer Service When You Scale 12. Maxine Clark - Using Customer Interactions to Improve Your Business 13. William Lamar, Jr. - Customers Give You Feedback Every Day 14. William Johnson - Look to Your Consumers for Innovation