
Essential Trade
Vietnamese Women in a Changing Marketplace
Ann Marie Leshkowich(Author)
University of Hawai'i Press
Published on 31. October 2014
Book
Paperback/Softback
286 pages
978-0-8248-3991-8 (ISBN)
Description
"My husband doesn't have a head for business," complained Ngoc, the owner of a children's clothing stall in B?n Thanh market. "Naturally, it's because he's a man." When the women who sell in Ho Chi Minh City's iconic marketplace speak, their language suggests that activity in the market is shaped by timeless, essential truths: Vietnamese women are naturally adept at buying and selling, while men are not; Vietnamese prefer to do business with family members or through social contacts; stallholders are by nature superstitious; marketplace trading is by definition a small-scale enterprise.
Essential Trade looks through the facade of these "timeless truths" and finds active participants in a political economy of appearances: traders' words and actions conform to stereotypes of themselves as poor, weak women in order to clinch sales, manage creditors, and protect themselves from accusations of being greedy, corrupt, or "bourgeois" - even as they quietly slip into southern Vietnam's growing middle class. But Leshkowich argues that we should not dismiss the traders' self-disparaging words simply because of their essentialist logic. In B?n Thanh market, performing certain styles of femininity, kinship relations, social networks, spirituality, and class allowed traders to portray themselves as particular kinds of people who had the capacity to act in volatile political and economic circumstances. When so much seems to be changing, a claim that certain things or people are inherently or naturally a particular way can be both personally meaningful and strategically advantageous.
Based on ethnographic fieldwork and life history interviewing conducted over nearly two decades, Essential Trade explores how women cloth and clothing traders like Ng?c have plied their wares through four decades of political and economic transformation: civil war, post-war economic restructuring, socialist cooperativization, and the frenetic competition of market socialism. With close attention to daily activities and life narratives, this ground-breaking work of critical feminist economic anthropology combines theoretical insight, vivid ethnography, and moving personal stories to illuminate how the interaction between gender and class has shaped people's lives and created market socialist political economy. It provides a compelling account of post-war southern Vietnam as seen through the eyes of the dynamic women who have navigated forty years of profound change while building their businesses in the stalls of B?n Thanh market.
Essential Trade looks through the facade of these "timeless truths" and finds active participants in a political economy of appearances: traders' words and actions conform to stereotypes of themselves as poor, weak women in order to clinch sales, manage creditors, and protect themselves from accusations of being greedy, corrupt, or "bourgeois" - even as they quietly slip into southern Vietnam's growing middle class. But Leshkowich argues that we should not dismiss the traders' self-disparaging words simply because of their essentialist logic. In B?n Thanh market, performing certain styles of femininity, kinship relations, social networks, spirituality, and class allowed traders to portray themselves as particular kinds of people who had the capacity to act in volatile political and economic circumstances. When so much seems to be changing, a claim that certain things or people are inherently or naturally a particular way can be both personally meaningful and strategically advantageous.
Based on ethnographic fieldwork and life history interviewing conducted over nearly two decades, Essential Trade explores how women cloth and clothing traders like Ng?c have plied their wares through four decades of political and economic transformation: civil war, post-war economic restructuring, socialist cooperativization, and the frenetic competition of market socialism. With close attention to daily activities and life narratives, this ground-breaking work of critical feminist economic anthropology combines theoretical insight, vivid ethnography, and moving personal stories to illuminate how the interaction between gender and class has shaped people's lives and created market socialist political economy. It provides a compelling account of post-war southern Vietnam as seen through the eyes of the dynamic women who have navigated forty years of profound change while building their businesses in the stalls of B?n Thanh market.
More details
Series
Language
English
Place of publication
Honolulu, HI
United States
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
10 illustrations
Dimensions
Height: 226 mm
Width: 152 mm
Thickness: 18 mm
Weight
454 gr
ISBN-13
978-0-8248-3991-8 (9780824839918)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Ann Marie Leshkowich is associate professor of anthropology at College of the Holy Cross in Worcester, Massachusetts, USA.