Smart Things to Know About Business
Published on 3. December 2002
Book
Paperback/Softback
320 pages
978-1-84112-424-7 (ISBN)
Description
Smart Things To Know About Business is the definitive primer for understanding why companies behave as they do, what the basics of sound business practice are, and where the companies stakeholders (i.e. staff, customers, suppliers, shareholders) fit in. There are a handful of fairly simple but key drivers behind the way businesses operate, and James Leibert reveals the smartest things to know about them. Whether for personal or organizational success, Smart Things To Know About Business will enable readers to see the wood for the trees.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 210 mm
Width: 173 mm
Weight
496 gr
ISBN-13
978-1-84112-424-7 (9781841124247)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Person
James Leibert is Senior Manager at LEK Consulting, where he has helped some of the biggest companies in the US, Europe, South East Asia and Australasia to rescue failing businesses and to develop new ones, to overtake competition and to improve their efficiency. You can contact the author on jamesleibert@hotmail.com.
Content
What is Smart?; Summary of Ideas; Introduction - This is Business; 1 Smart Things to Know about Business; 2 Your Place in the Corporate World; PART I - Efficient Customer Value Creation; 3 How do Companies Create Value?; Creating Value for Customers; 4 How to Meet Customers' Needs; 5 Earning the Customers' Trust; 6 Persuading Customers to Buy Your Products; Being Efficient; 7 Efficiency Gains from Technology Investment; 8 Learning How to be More Efficient; PART II - Good Management; 9 How to Manage; Management; 10 How to Delegate; Strategy; 11 Forecasting Market Dynamics; 12 Creating a Lasting Competitive Advantage; 13 A Systematic Approach to Planning; Organization; 14 Designing an Effective Organization; 15 How to Manage Change; 16 Keeping Track of the Money; 17 The Future of Business; PART III - Achieving Personal Success; 18 How to Achieve Personal Success in Business; 19 How to Become a Great Manager; 20 How to Teach Yourself New Skills; Appendix; Index