Analysis for Marketing Planning
5th Edition
Book
Paperback/Softback
256 pages
978-0-07-027547-8 (ISBN)
Description
Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from soun
More details
Series
Edition
5th edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 165 mm
Thickness: 13 mm
Weight
350 gr
ISBN-13
978-0-07-027547-8 (9780070275478)
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Schweitzer Classification