Entrepreneurship
Context, Vision and Planning
Published on 5. May 2004
Book
Paperback/Softback
432 pages
978-1-4039-0160-6 (ISBN)
Description
Entrepreneurship: Context, Vision & Planning enables final year undergraduate and postgraduate students to successfully blend their existing knowledge and skills to create a new enterprise to pursue an opportunity. A comprehensive outline of the historical development of the topic and its underpinnings in history, economics, law and politics sets the context for entrepreneurship before readers encounter practical models and recommendations which enable them to develop successful business plans to command the attention of potential investors. Blending theory and practice throughout, this text uniquely:
· Emphasizes ethical entrepreneurship and argues that successful businesses can generate broad social benefits beyond the entrepreneur and their stakeholders
· Incorporates a technological awareness reflected in numerous computer and hi-tech industry examples and the discussion of rapid change in the diffusion of technology
· Links entrepreneurship theory with economics
· Provides a detailed methodology for analyzing opportunities and identifying likely success and failure rates
· Considers the future of entrepreneurship and its application under particular social and economic conditions
Online lecturer support includes:
· Comprehensive teaching guide
· Powerpoint slide presentations for a 12 lecture course
· Testbank including over 100 short answer questions (with answers)
View at: www.palgrave.com/business/legge/entrepreneurship for more information
· Emphasizes ethical entrepreneurship and argues that successful businesses can generate broad social benefits beyond the entrepreneur and their stakeholders
· Incorporates a technological awareness reflected in numerous computer and hi-tech industry examples and the discussion of rapid change in the diffusion of technology
· Links entrepreneurship theory with economics
· Provides a detailed methodology for analyzing opportunities and identifying likely success and failure rates
· Considers the future of entrepreneurship and its application under particular social and economic conditions
Online lecturer support includes:
· Comprehensive teaching guide
· Powerpoint slide presentations for a 12 lecture course
· Testbank including over 100 short answer questions (with answers)
View at: www.palgrave.com/business/legge/entrepreneurship for more information
More details
Edition
2004
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 244 mm
Width: 170 mm
Thickness: 23 mm
Weight
741 gr
ISBN-13
978-1-4039-0160-6 (9781403901606)
DOI
10.1007/978-1-137-09407-0
Schweitzer Classification
Persons
JOHN LEGGE teaches at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.
KEVIN HINDLE is a Professor at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.
KEVIN HINDLE is a Professor at the Australian Graduate School for Entrepreneurship, Swinburne University of Technology, Australia.
Content
Foreword.- Introduction.- Perspectives on Entrepreneurship.- Entrepreneurs in Society.- Entrepreneurs and Cycles.- The Entrepreneurial Business Plan.- Proving the Business Concept.- reating the Business Model.- The Legal Environment.- The Role of Governments.- Entrepreneurship in Corporations.- The Entrepreneurial Financial Model.- Preparing the Business Plan.- Investment and Investors.- Beyond 'How To': Key Issues in Understanding Entrepreneurship.- Bibliography.- Index.