Reducing Homelessness

This book focuses on a Social Marketing approach to reducing homelessness. Although the focus is on the homelessness problem in the United States, the lessons are fully applicable in other societies internationally. Social marketing is a discipline that uses marketing principles and techniques to influence behaviors that benefit the individual, as well as society. It is often described as Behavior Change for Social Good.

This book provides informative strategies and inspiring case examples, drawn from around the world, related to influencing positive actions among those at risk for homelessness, those currently homeless, and those in temporary housing. It provides a rich profile of the numerous distinct sectors of the homeless population, recognizing the need to tailor strategies to unique profiles including demographics, barriers, benefits, motivators, influencers and competition.

In contrast to many publications regarding reducing homelessness, this approach is not about new or increased enforcement of laws and policies. It's about how we can reduce homelessness by "helping" individuals to adopt preventive, and accept supportive, behaviors.