
Reducing Gun Deaths and Injuries
A Social Marketing Approach
Nancy R. Lee(Author)
Ethics International Press Ltd
Published on 16. August 2023
Book
Hardback
267 pages
978-1-80441-094-3 (ISBN)
Description
"his book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theories and practices The cases are supported by literature reviews, prior research studies, and interviews with professionals working in agencies including sheriff s departments, public health, and county and city governments. The book shows how voluntary behavior change strategies addressed towards this wicked problem, need to be influenced by several critical components including priority audience segment profiles, a clear and specific desired behavior, barriers to change, desired benefits for change, and key motivators, including perceived social norms. Case selection will be inspired by those that have used a Social Marketing approach, which applies proven marketing principles and techniques to create, communicate, and deliver value to influence priority audience behaviors that benefit society, as well as the individual. Key audiences are those working in governmental agencies in positions such as communications and program management. It is also a valuable text for college and university researchers and students, on degree programs including public health, public administration, marketing, social science, psychology, and communications."--From Alibris website.
More details
Edition
New edition
Language
English
Place of publication
Bury St Edmunds
United Kingdom
Target group
College/higher education
Edition type
New edition
Product notice
Laminated cover
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 19 mm
Weight
590 gr
ISBN-13
978-1-80441-094-3 (9781804410943)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Nancy R. Lee, MBA, is President, Social Marketing Services, Inc., a Strategic Advisor at C+C, and an Affiliate Instructor, University of Washington.