Public Relations As Relationship Management
A Relational Approach To the Study and Practice of Public Relations
1st Edition
Published on 1. January 2000
Book
Hardback
280 pages
978-0-8058-3050-7 (ISBN)
Description
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
More details
Series
Language
English
Place of publication
Mahwah
United States
Publishing group
Taylor & Francis Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Weight
522 gr
ISBN-13
978-0-8058-3050-7 (9780805830507)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Eyun-Jung Ki | Jeong-Nam Kim | John A. Ledingham
Public Relations As Relationship Management
A Relational Approach To the Study and Practice of Public Relations
Book
05/2015
2nd Edition
Routledge
€313.80
Shipment within 10-20 days
Additional editions
John A. Ledingham | Stephen D. Bruning
Public Relations As Relationship Management
A Relational Approach To the Study and Practice of Public Relations
Book
04/2001
1st Edition
Lawrence Erlbaum Associates Inc
€69.59
Article exhausted; check for reprint
Persons
Content
Contents: J.A. Ledingham, S.D. Bruning, Introduction: Background and Current Trends in the Study of Relationship Management. Part I:The State of Organization-Public Relationship Research. G.M. Broom, S. Casey, J. Ritchey, Concept and Theory of Organization-Public Relationships. J.E. Grunig, Y-H. Huang, From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes. J.A. Ledingham, S.D. Bruning, A Longitudinal Study of Organization-Public Relationship Dimensions: Defining the Role of Communication in the Practice of Relationship Management. Part II:Applications of the Relational Perspective. W.T. Coombs, Crisis Management: Advantages of a Relational Perspective. J.A. Bridges, R.A. Nelson, Issues Management: A Relational Approach. S. Lucarelli-DimmickWith T.E. Bell, S.G. Burgiss, C. Ragsdale, Relationship Management: A New Professional Model. L.J. Wilson, Building Employee and Community Relationships Through Volunteerism: A Case Study. D. Kruckeberg, Public Relations: Toward a Global Professionalism. S.D. Bruning, J.A. Ledingham, Organization and Key Public Relationships: Testing the Influence of the Relationship Dimensions in a Business to Business Context. Part III:Implications of the Relational Perspective. T.D. Thomlison, An Interpersonal Primer With Implications for Public Relations. E.L. Toth, From Personal Influence to Interpersonal Influence: A Model for Relationship Management. S.A. Esposito, S.C. Koch, "Relationship" and the Evolution of Network News.