Google AdSense For Dummies

Here's how to earn money from your Web site without selling a thing! If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more. * Fine-tune your Web site -- beef up your content for Google's approval as well as to boost effectiveness * Apply Google guidelines -- include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair * Discover other types of AdSense -- use AdSense with video, mobile, and RSS * Learn to love units -- add video units to your site, design mobile ad units, and understand referral units * Get creative -- use AdSense as a page element on your blog and design knockout ads and cool search boxes * Make them pay -- increase your income from AdSense for RSS, referral units, and streaming videos * Use some sense -- track your results using AdSense reports and Google Analytics Open the book and find: * Answers to FAQs about AdSense * Tips for building a content-rich Web site * How search engine optimization can boost AdSense income * What to do about competitors' ads * Secrets for designing ads with appeal * How to set up AdSense for mobile and RSS feeds * How the AdSense referral program works * What server logs and channels can tell you