Barack 2.0
Published on 26. December 2008
Book
Paperback/Softback
130 pages
978-0-578-00802-8 (ISBN)
Description
Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.
More details
Language
English
Place of publication
Murfreesboro
United States
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 279 mm
Width: 210 mm
Thickness: 9 mm
Weight
381 gr
ISBN-13
978-0-578-00802-8 (9780578008028)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification