Fables Of Abundance
A Cultural History Of Advertising In America
Published on 3. November 1995
Book
Paperback/Softback
512 pages
978-0-465-09075-4 (ISBN)
Description
Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
More details
Language
English
Place of publication
United States
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-trade)
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 27 mm
Weight
734 gr
ISBN-13
978-0-465-09075-4 (9780465090754)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Jackson Lears is the author of No Place of Grace: Antimodernism and the Transformation of American Culture, 1880-1920, and the editor (with Richard Fox) of The Culture of Consumption and The Power of Culture. He is professor of history at Rutgers University.
Content
* Introduction The Reconfiguration of Wealth: From Fecund Earth To Efficient Factory * The Lyric of Plenty * The Modernization of Magic * The Stabilization of Sorcery * The Disembodiment of Abundance The Containment Of Carnival: Advertising And American Social Values From The Patent Medicine Era To The Consolidation Of Corporate Power * The Merger of Intimacy and Publicity * The Perfectionist Project * The New Basis of Civilization * Trauma, Denial, Recovery Art, Truth, And Humbug: The Search For Form And Meaning In A Commodity Civilization * The Problem of Commercial Art in a Protestant Culture * The Courtship of Avant-Garde and Kitsch * The Pursuit of the Real * The Things Themselves