Marketing in Practice
Published on 6. September 1990
Book
Paperback/Softback
256 pages
978-0-7487-0512-2 (ISBN)
Description
An introduction to putting the theories of marketing into practice. This text is aimed at students studying for BTEC exams, HND, the Association of Business Executives, the Institute of Commercial Management, Lcc, Scotvec, Cam Foundation, RSA and the Institute of Marketing. The text includes exam tips, self assessment tests, past exam questions and specimen answers to selected questions. The reader is introduced to a variety of marketing topics including research, advertizing, public relations, sales promotions, market forecasting and international marketing. An ELBS/LPBB edition is available.
More details
Series
Edition
Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Oxford University Press
Target group
Adult education
College/higher education
Edition type
Revised edition
Illustrations
line illustrations, index
Dimensions
Height: 238 mm
Width: 186 mm
Weight
440 gr
ISBN-13
978-0-7487-0512-2 (9780748705122)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Part 1 The information input: introduction research; research methodology; continuous and motivation research. Part 2 The promotional output: advertizing; advertizing agencies; sales promotions and public relations; sales management and personal selling; promotional planning. Part 3 Market planning: sales forecasting and test marketing; the marketing plan. Part 4 International marketing: international marketing.