Brands

Brands: Law, Practice and Precedents brings the principal bodies of law affecting the creation, management, exploitation and protection of brands; together in one place, and considers them with particular emphasis on the way in which they are used best to fulfil the branding objectives of organisations today. With eight detailed precedents each with full explanatory material - plus case studies - Brands: Law, Practice and Precedents is a highly practical and unique publication.

The detailed precedents, each with full explanatory material are:
* Co-existence Agreement
* Design Comission Agreement
* Endorsement Agreement
* Copyright / Design Right Assignment
* Trade Mark Assignment
* Consultancy Agreement
* Merchandising Agreement
* PR / Advertising Relationship Agreement

Contents:
* What is a brand?
* Legal aspects of brands: overview
* Background law
* Creation strategies
* Management strategies
* Protection strategies
* Valuation and taxation of brands,
goodwill and intellectual property * Brand exploitation

Includes CD-ROM containing the precedents

An invaluable reference text for solicitors working within intellectual property, commercial and media services. In addition individuals working within marketing consultancies, PR and design agencies and branding services would also find this a useful text.