
Export Now
Five Keys to Entering New Markets
Wiley (Publisher)
Published on 28. July 2011
Book
Hardback
240 pages
978-0-470-82816-8 (ISBN)
Description
How your business can tap into foreign markets
In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and profiting from global business opportunities.
In Export Now, two superbly qualified authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a trustworthy handbook for identifying, evaluating, and profiting from global business opportunities.
More details
Edition
1. Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Dimensions
Height: 21.6 cm
Width: 13.5 cm
Thickness: 2.3 cm
Weight
500 gr
ISBN-13
978-0-470-82816-8 (9780470828168)
Schweitzer Classification
Other editions
Additional editions

E-Book
07/2011
Wiley
€25.99
Available for download

E-Book
07/2011
Wiley
€25.99
Available for download
Persons
Frank Lavin was known as America's "Salesman-in-Chief" when he served as Under Secretary for International Trade at the U.S. Department of Commerce. In that capacity, he supervised U.S. export promotion activity and worked with over two thousand small and medium-sized enterprises (SMEs) to develop their export strategies. He continues to work with companies on market entrance and international challenges as chairman of Edelman's Public Affairs Practice in the Asia Pacific Region. Recently he established Export Now (www.ExportNow.com) to help companies use the Internet to export to China. He previously served as the U.S. ambassador to Singapore and worked in banking and management positions in Asia after having served in the Reagan White House and NSC as well as the Commerce Department in both Bush administrations. Mr Lavin has written articles for the New York Times, the Washington Post, and the Wall Street Journal.
Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm founded in 1994. In the course of more than 150 consulting projects, he has helped governments and businesses to identify, evaluate, and profit from growth opportunities that spring from new technologies. Three of his portfolio companies were sold for a total of $2 billion. Cohan has appeared on ABC, CBS, CNBC, CNN, Bloomberg TV, NPR's Marketplace, and FoxBusiness, and he has been quoted in the Wall Street Journal, the New York Times, BusinessWeek, and Fortune. He's the author of nine previous books, including Capital Rising: How Capital Flows Are Changing Business Systems All Over the World, coauthored with Srini Rangan, which Choice called "groundbreaking"; and You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing which was ranked the number one business book by Achievemax in 2009. Mr Cohan teaches business strategy to undergraduate and graduate students at Babson College.
Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm founded in 1994. In the course of more than 150 consulting projects, he has helped governments and businesses to identify, evaluate, and profit from growth opportunities that spring from new technologies. Three of his portfolio companies were sold for a total of $2 billion. Cohan has appeared on ABC, CBS, CNBC, CNN, Bloomberg TV, NPR's Marketplace, and FoxBusiness, and he has been quoted in the Wall Street Journal, the New York Times, BusinessWeek, and Fortune. He's the author of nine previous books, including Capital Rising: How Capital Flows Are Changing Business Systems All Over the World, coauthored with Srini Rangan, which Choice called "groundbreaking"; and You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing which was ranked the number one business book by Achievemax in 2009. Mr Cohan teaches business strategy to undergraduate and graduate students at Babson College.
Content
Foreword vii
Former U.S. Secretary of Commerce Gary Locke
Acknowledgments ix
Part One. Why and What: Setting Your Export Goals 1
1. Where's the World Going? 3
2. Where Are You Going? 19
Part Two. How: Five Keys to Choosing Your Export Strategy 45
3. Country: Pick the Right One 47
4. Customers: How They Differ 71
5. Competitors: A Different Market 95
6. Capabilities: What You Need to Win 123
7. Capability Gap: How to Close It 149
Part Three. When: Making Your Export Strategy Happen 173
8. Resource the Strategy 175
9. Bridge the Cultural Gap 197
10. Take Action 213
Index 219
Former U.S. Secretary of Commerce Gary Locke
Acknowledgments ix
Part One. Why and What: Setting Your Export Goals 1
1. Where's the World Going? 3
2. Where Are You Going? 19
Part Two. How: Five Keys to Choosing Your Export Strategy 45
3. Country: Pick the Right One 47
4. Customers: How They Differ 71
5. Competitors: A Different Market 95
6. Capabilities: What You Need to Win 123
7. Capability Gap: How to Close It 149
Part Three. When: Making Your Export Strategy Happen 173
8. Resource the Strategy 175
9. Bridge the Cultural Gap 197
10. Take Action 213
Index 219