E-Commerce Essentials
Published on 18. October 2013
Book
Paperback/Softback
504 pages
978-0-13-354498-5 (ISBN)
Description
Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
More details
Content
1: The Revolution Continues
2: E-commerce Business Models and Concepts
3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5: E-commerce Security and Payment Systems
6: E-commerce Marketing and Advertising Concepts.
7: Ethical, Social, and Political Issues in E-commerce
8: Online Retailing and Services
9: Online Content and Media
10: Social Networks, Auctions, and Portals
11: B2B E-commerce: Supply Chain Management and Collaborative Commerce
2: E-commerce Business Models and Concepts
3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5: E-commerce Security and Payment Systems
6: E-commerce Marketing and Advertising Concepts.
7: Ethical, Social, and Political Issues in E-commerce
8: Online Retailing and Services
9: Online Content and Media
10: Social Networks, Auctions, and Portals
11: B2B E-commerce: Supply Chain Management and Collaborative Commerce