E-Commerce 2014
10th Edition
Published on 10. February 2014
Book
Hardback
912 pages
978-0-13-302444-9 (ISBN)
Description
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
More details
Edition
10th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 254 mm
Width: 203 mm
Weight
1610 gr
ISBN-13
978-0-13-302444-9 (9780133024449)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Kenneth C. Laudon | Carol Guercio Traver
E-Commerce 2015
Book
02/2015
11th Edition
Pearson
€155.97
Article exhausted; check for reprint
Content
Chapter 1: The Revolution Continues
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-commerce Security and Payment Systems
Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local
Chapter 7: E-commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-commerce Security and Payment Systems
Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local
Chapter 7: E-commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retailing and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce