E-Commerce 2012
8th Edition
Published on 1. January 2012
Book
Hardback
912 pages
978-0-13-801881-8 (ISBN)
Description
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
More details
Edition
8th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 254 mm
Width: 203 mm
Weight
1570 gr
ISBN-13
978-0-13-801881-8 (9780138018818)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Kenneth C. Laudon | Carol Guercio Traver
E-commerce 2013
Book
02/2013
9th Edition
Pearson
€183.21
Article is exhausted; no reprint
Previous edition
Kenneth C. Laudon | Carol Guercio Traver
E-Commerce 2011
Book
12/2010
7th Edition
Pearson
€127.50
Article exhausted; check for reprint
Content
Part 1: Introduction to E-Commerce
Chapter 1: The Revolution is Just Beginning
Chapter 2: E-Commerce Business Models and Concepts
Part 2: Technology Infrastructure for E-commerce
Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-Commerce Security and Payment Systems
Part 3: Business Concepts and Social Issues
Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, and Local
Chapter 7: E-Commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-Commerce
Part 4: E-Commerce in Action
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
Chapter 1: The Revolution is Just Beginning
Chapter 2: E-Commerce Business Models and Concepts
Part 2: Technology Infrastructure for E-commerce
Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-Commerce Security and Payment Systems
Part 3: Business Concepts and Social Issues
Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, and Local
Chapter 7: E-Commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-Commerce
Part 4: E-Commerce in Action
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce