
Strategic Communication Research Methods
Cognella, Inc (Publisher)
2nd Edition
Published on 22. January 2025
Book
Paperback/Softback
330 pages
979-8-8233-4270-4 (ISBN)
Description
Strategic Communication Research Methods provides students with the knowledge and tools they will need to use and conduct research effectively in their careers. While theory and methods are emphasized throughout, the focus on cultivating transferable skills and the relevant application of knowledge reinforce the book's practicality.
Students learn why research is critical in professional contexts, the various approaches for conducting communication research, how to evaluate research effectively, and how to conduct their own research. Chapters cover the research process, sampling, ethics, observation, data analytics, surveys, interviews and focus groups, experiments, and how to analyze and present research results. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach.
The second edition builds on the strengths of the previous edition by including a new chapter on digital data analytics and big data, as well as expanded information on analyzing qualitative and quantitative data. Throughout the book, contemporary research and examples provide students with the most current information in a way that resonates.
Straightforward, accessible, and highly practical, this text helps students recognize the valuable role of research in the development and assessment of communication strategies.
Students learn why research is critical in professional contexts, the various approaches for conducting communication research, how to evaluate research effectively, and how to conduct their own research. Chapters cover the research process, sampling, ethics, observation, data analytics, surveys, interviews and focus groups, experiments, and how to analyze and present research results. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach.
The second edition builds on the strengths of the previous edition by including a new chapter on digital data analytics and big data, as well as expanded information on analyzing qualitative and quantitative data. Throughout the book, contemporary research and examples provide students with the most current information in a way that resonates.
Straightforward, accessible, and highly practical, this text helps students recognize the valuable role of research in the development and assessment of communication strategies.
More details
Edition
Second Edition
Language
English
Place of publication
San Diego
United States
Target group
Professional and scholarly
Edition type
New edition
Product notice
Paperback (trade)
Dimensions
Height: 254 mm
Width: 178 mm
Thickness: 18 mm
Weight
623 gr
ISBN-13
979-8-8233-4270-4 (9798823342704)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Pamela J. Lannutti (Ph.D., University of Georgia) is a professor and the director of the Center for Human Sexuality Studies at Widener University. Dr. Lannutti is the author of the award-winning Experiencing Same-Sex Marriage: Individuals, Couples, and Social Networks and past editor of Communication Quarterly. Her research has appeared in top communication and interdisciplinary journals.
Marianne Dainton (Ph.D., The Ohio State University) is a professor emerita of communication at La Salle University. Dr. Dainton is the author/coauthor of Group Communication for Professional Life, Applying Communication Theory for Professional Life, and Advanced Interpersonal Communication: Managing Communication Goals.
Marianne Dainton (Ph.D., The Ohio State University) is a professor emerita of communication at La Salle University. Dr. Dainton is the author/coauthor of Group Communication for Professional Life, Applying Communication Theory for Professional Life, and Advanced Interpersonal Communication: Managing Communication Goals.