Marketing
Published on 19. June 1995
Book
Paperback/Softback
258 pages
978-0-7506-2055-0 (ISBN)
Description
This text contains everything you need to know about how marketing impacts on business decisions. It is based upon the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at Levels 4 & 5. It is particularly suitable for managers on certificate and diploma programmes, including those accredited by BTEC, students on CMS/DMS courses and CIM students.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Adult education
College/higher education
Professional and scholarly
Illustrations
Illustrated
Dimensions
Height: 234 mm
Width: 156 mm
Weight
618 gr
ISBN-13
978-0-7506-2055-0 (9780750620550)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Introduction to marketing; the marketing environment; the functions of marketing; channels of distribution; physical distribution management; product policy; pricing; market research; market segmentation; marketing communications; buyer behaviour; strategy; sales forecasting; international marketing; relationship marketing; internal marketing; quality & customer care; social marketing/marketing for non-profit organisations; case studies.