Essentials of Marketing
3rd Edition
Published on 1. November 1998
Book
Paperback/Softback
456 pages
978-0-07-709437-9 (ISBN)
Description
This text has been updated in line with changes in the marketing environment. The influence of the EU and concepts of consumer behaviour have been added, together with information on matrix and analysis, oligopolistic pricing issues, and relationship selling, its development and practice.
More details
Edition
3rd Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 230 mm
Weight
1153 gr
ISBN-13
978-0-07-709437-9 (9780077094379)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
07/1993
2nd Edition
McGraw-Hill Publishing Co.
€23.51
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