Essentials of Marketing
Text and Cases
Published in January 1988
Book
Paperback/Softback
430 pages
978-0-07-084181-9 (ISBN)
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
illustrations, bibliography, index
Dimensions
Height: 250 mm
Width: 190 mm
Weight
8600 gr
ISBN-13
978-0-07-084181-9 (9780070841819)
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Schweitzer Classification