Market-Driven Management

JEAN-JACQUES LAMBIN is Professor of Market-Driven Management at the Universita degli Studi di Milano-Bicocca, Italy. He is also Professor Emeritus at the Universite Catholique de Louvain, Belgium, and is joint editor in chief of the European Business Forum (EBF). A specialist in Strategic Marketing, Lambin works as an analyst and consultant on problems of redeployment and restructuring of enterprises facing challenges due to the internationalization of markets and market-driven management. From 1996 to 1999, he was responsible for the European Programme of Cooperation between the European Union and ASEAN countries. Other titles by JEAN-JACQUES LAMBIN include Changing Market Relationships in the Internet Age. For more information on this book please visit the publishers website at: http://www.i6doc.com/I6Doc/WebObjects/I6Doc5.woa/wa/ClientDA/i6doc RUBEN CHUMPITAZ is an Associate Professor at IESEG at the University of Lille, France. ISABELLE SCHUILING is an Associate Professor at the School of Management, Universite Catholique de Louvain, Belgium. Prior to becoming an academic she spent 12 years working in marketing at Protor and Gamble.