Marketing
5th Edition
Published on 21. July 1999
Book
Hardback
700 pages
978-0-324-00638-4 (ISBN)
More details
Edition
5th Revised edition
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 292 mm
Width: 229 mm
Weight
1928 gr
ISBN-13
978-0-324-00638-4 (9780324006384)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
C. Lamb | Joseph F. Hair | Carl McDaniel
Marketing
Book
04/2001
2nd Edition
South-Western
€139.63
Article exhausted; check for reprint
Previous edition
Book
11/2001
6th Edition
South-Western
€107.90
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