Rewired
McKinsey's Playbook on How Leading Companies Win with Technology and AI
2nd Edition
Published on 9. April 2026
Book
Hardback
624 pages
978-1-394-38190-6 (ISBN)
Description
The world's most influential management consulting firm, McKinsey & Company, updates and expands its essential guide to AI transformation
In the newly revised second edition of Rewired: The McKinsey Playbook on How Leading Companies Win with Technology and AI, five experienced McKinsey leaders deliver an essential and incisive update to their widely read guide to planning and implementing successful Tech & AI transformations.
The book walks you through the six capabilities every company must develop to succeed with Tech & AI: transformation roadmapping that targets real value, a talent bench of highly skilled experts, an operating model that allows you to move at pace, a distributed technology environment that is flexible, data embedded throughout your organization, and adoption and scaling that enable solutions to realize meaningful gains.
This new edition offers brand new insights into cutting-edge AI solutions-and what it takes to implement them-as well as the new economics of Tech & AI transformations. You'll also discover how to build up the "tech muscles" of your AI transformation leaders, how to develop effective human-AI collaboration models, how to revolutionize software develop with AI agents, and how to industrialize AI so it can safely and effectively scale.
Inside the book:
More than 30 real-world case studies and examples of large, established companies that have successfully navigated these sorts of transformations, with deep dives into Toyota, DBS Bank, Freeport-McMoRan, and LATAM Airlines
Comprehensive "how-to" transformation guides and frameworks you can put into practice immediately, including 100 detailed exhibits
Deep dives into the role of leadership at the C-suite and domain levels, as well as practical tips for navigating and avoiding the pitfalls that slow down most transformations
Perfect for the C-suite, managers, executives, board members, and other business leaders, Rewired is a must-read playbook for professionals ready to roll up their sleeves and do the hard work necessary to reimagine their company and generate transformational value.
In the newly revised second edition of Rewired: The McKinsey Playbook on How Leading Companies Win with Technology and AI, five experienced McKinsey leaders deliver an essential and incisive update to their widely read guide to planning and implementing successful Tech & AI transformations.
The book walks you through the six capabilities every company must develop to succeed with Tech & AI: transformation roadmapping that targets real value, a talent bench of highly skilled experts, an operating model that allows you to move at pace, a distributed technology environment that is flexible, data embedded throughout your organization, and adoption and scaling that enable solutions to realize meaningful gains.
This new edition offers brand new insights into cutting-edge AI solutions-and what it takes to implement them-as well as the new economics of Tech & AI transformations. You'll also discover how to build up the "tech muscles" of your AI transformation leaders, how to develop effective human-AI collaboration models, how to revolutionize software develop with AI agents, and how to industrialize AI so it can safely and effectively scale.
Inside the book:
More than 30 real-world case studies and examples of large, established companies that have successfully navigated these sorts of transformations, with deep dives into Toyota, DBS Bank, Freeport-McMoRan, and LATAM Airlines
Comprehensive "how-to" transformation guides and frameworks you can put into practice immediately, including 100 detailed exhibits
Deep dives into the role of leadership at the C-suite and domain levels, as well as practical tips for navigating and avoiding the pitfalls that slow down most transformations
Perfect for the C-suite, managers, executives, board members, and other business leaders, Rewired is a must-read playbook for professionals ready to roll up their sleeves and do the hard work necessary to reimagine their company and generate transformational value.
More details
Edition
2nd edition
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Dimensions
Height: 236 mm
Width: 191 mm
Thickness: 40 mm
Weight
1434 gr
ISBN-13
978-1-394-38190-6 (9781394381906)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Eric Lamarre | Kate Smaje | Robert Levin
Rewired
McKinsey's Playbook on How Leading Companies Win with Technology and AI
E-Book
04/2026
2nd Edition
Wiley
€28.99
Available for download
Eric Lamarre | Kate Smaje | Robert Levin
Rewired
McKinsey's Playbook on How Leading Companies Win with Technology and AI
E-Book
04/2026
2nd Edition
Wiley
€28.99
Available for download
Previous edition
Kate Smaje | Rodney Zemmel | Eric Lamarre
Rewired
The McKinsey Guide to Outcompeting in the Age of Digital and AI
Book
06/2023
Wiley
€40.00
Available immediately
Persons
ERIC LAMARRE is a Senior Partner Emeritus and Special Advisor at McKinsey, and a Senior Lecturer and Industry Research Fellow at MIT, with over 30 years of experience advising Fortune 500 leadership teams on technology and AI. He also serves as an independent board director.
KATE SMAJE is a Senior Partner at McKinsey and the firm's Global Leader for Technology and AI. She shapes McKinsey's innovation agenda in this area and advises CEOs and senior leaders on how to outperform by integrating technology and data with organizational, cultural, and change capabilities.
ROB LEVIN is a Senior Partner and the North American leader of AI transformation at QuantumBlack, AI by McKinsey. He leads AI strategy and implementations with clients across industries, with a focus on healthcare and consumer.
With:
ALEX SINGLA is a Senior Partner at McKinsey and the Global Leader of QuantumBlack, AI by McKinsey. With over 25 years of experience, he advises CEOs and boards on AI transformations and scaling AI across the enterprise.
ALEXANDER SUKHAREVSKY is a Senior Partner at McKinsey. A computer scientist by training with more than 25 years of experience, he has architected and built AI systems at scale for leading technology and Fortune Global 500 players.
KATE SMAJE is a Senior Partner at McKinsey and the firm's Global Leader for Technology and AI. She shapes McKinsey's innovation agenda in this area and advises CEOs and senior leaders on how to outperform by integrating technology and data with organizational, cultural, and change capabilities.
ROB LEVIN is a Senior Partner and the North American leader of AI transformation at QuantumBlack, AI by McKinsey. He leads AI strategy and implementations with clients across industries, with a focus on healthcare and consumer.
With:
ALEX SINGLA is a Senior Partner at McKinsey and the Global Leader of QuantumBlack, AI by McKinsey. With over 25 years of experience, he advises CEOs and boards on AI transformations and scaling AI across the enterprise.
ALEXANDER SUKHAREVSKY is a Senior Partner at McKinsey. A computer scientist by training with more than 25 years of experience, he has architected and built AI systems at scale for leading technology and Fortune Global 500 players.
Content
Introduction
Your Guide to Rewired 1
Your Transformation Manifesto 12
Section One Creating the Transformation Roadmap 19
Chapter 1 Inspired, Aligned, And Ready to Go: Working with Your Top Team. Expanded 25
Chapter 2 The Economics of Tech & Ai Transformations. New 39
Chapter 3 Focus on Business Domains, Not Use Cases. Expanded 49
Chapter 4 Have Business Leaders Lead the Reimagination of Their Domain. Expanded 63
Chapter 5 Reimagining Workflows with Agentic Ai. New 79
Chapter 6 You're Only as Good as the Capabilities You Build. 97
Chapter 7 The Ultimate Corporate Team Sport. Expanded 111
Section Two Building Your Talent Bench 125
Chapter 8 Building The Tech Muscle of Your Business Leaders. New 131
Chapter 9 The Big It Talent 'Surgery.' Expanded 141
Chapter 10 Creating An Environment Where Tech Talent Thrives. 159
Chapter 11 Rethinking Your Talent Model For An Agentic World. New 175
Section Three An Operating Model That Outruns The Competition 193
Chapter 12 Go Team! The Ground Floor Of Your Operating Model. Expanded 199
Chapter 13 The Revolutionary Idea: Embedding Engineering Talent In The Business. New 217
Chapter 14 The Blueprint For A Faster Enterprise. New 237
Chapter 15 Making The Transition In A Controlled Way. New 257
Chapter 16 Building A New Business? There's An Operating Model For That. New 265
Section Four Technology For Speed And Distributed Innovation 278
Chapter 17 The Platforms That Power The Enterprise. New 285
Chapter 18 Make Your Tech Flexible And Scalable-Hello Apis! 293
Chapter 19 Engineering Practices For Speed And Quality. Expanded 301
Chapter 20 The Ai Revolution In Software Development. New 313
Chapter 21 An Ai Platform To Accelerate Model Development. New 325
Chapter 22 The Art Of Developing Agentic Ai Solutions. New 337
Chapter 23 A More Surgical Approach To Modernizing Core Systems. New 359
Section Five Embedding Data Everywhere 373
Chapter 24 Start With The Value, Then Get The Data. Expanded 379
Chapter 25 No Data Architecture, No Ai Advantage. Expanded 391
Chapter 26 Data Products: The Reusable Building Blocks For Scaling. 401
Chapter 27 Organize To Get The Most From Your Data. 417
Chapter 28 Protecting Data In An Llm World. New 427
Chapter 29 Your Next Strategic Duty: Create A Proprietary Data Advantage. New 437
Section Six Adoption And Scaling: Your Force Multipliers 451
Chapter 30 Make Adoption Stick. Expanded 457
Chapter 31 Design Solutions For Scale And Reuse. Expanded 469
Chapter 32 Ensuring Impact By Tracking What Matters. 483
Chapter 33 Plan For Midstream Adjustments. New 501
Chapter 34 Risk, Trust, And The Right To Deploy Ai. Expanded 511
Chapter 35 So, What About Culture? New 523
Section Seven Transformation Journey Stories 538
Chapter 36 Latam Airlines: Creating An 'Airline In Your Pocket.' New 543
Chapter 37 Toyota: From Kaizen Improvements To Big Leaps In Value. New 555
Chapter 38 Freeport-Mcmoran: Harnessing Tech & Ai For Mining Innovation. Expanded 567
Chapter 39 Dbs Bank: A Multinational Bank Goes All In On Ai. Expanded 581
Acknowledgments 592
Index 596
Your Guide to Rewired 1
Your Transformation Manifesto 12
Section One Creating the Transformation Roadmap 19
Chapter 1 Inspired, Aligned, And Ready to Go: Working with Your Top Team. Expanded 25
Chapter 2 The Economics of Tech & Ai Transformations. New 39
Chapter 3 Focus on Business Domains, Not Use Cases. Expanded 49
Chapter 4 Have Business Leaders Lead the Reimagination of Their Domain. Expanded 63
Chapter 5 Reimagining Workflows with Agentic Ai. New 79
Chapter 6 You're Only as Good as the Capabilities You Build. 97
Chapter 7 The Ultimate Corporate Team Sport. Expanded 111
Section Two Building Your Talent Bench 125
Chapter 8 Building The Tech Muscle of Your Business Leaders. New 131
Chapter 9 The Big It Talent 'Surgery.' Expanded 141
Chapter 10 Creating An Environment Where Tech Talent Thrives. 159
Chapter 11 Rethinking Your Talent Model For An Agentic World. New 175
Section Three An Operating Model That Outruns The Competition 193
Chapter 12 Go Team! The Ground Floor Of Your Operating Model. Expanded 199
Chapter 13 The Revolutionary Idea: Embedding Engineering Talent In The Business. New 217
Chapter 14 The Blueprint For A Faster Enterprise. New 237
Chapter 15 Making The Transition In A Controlled Way. New 257
Chapter 16 Building A New Business? There's An Operating Model For That. New 265
Section Four Technology For Speed And Distributed Innovation 278
Chapter 17 The Platforms That Power The Enterprise. New 285
Chapter 18 Make Your Tech Flexible And Scalable-Hello Apis! 293
Chapter 19 Engineering Practices For Speed And Quality. Expanded 301
Chapter 20 The Ai Revolution In Software Development. New 313
Chapter 21 An Ai Platform To Accelerate Model Development. New 325
Chapter 22 The Art Of Developing Agentic Ai Solutions. New 337
Chapter 23 A More Surgical Approach To Modernizing Core Systems. New 359
Section Five Embedding Data Everywhere 373
Chapter 24 Start With The Value, Then Get The Data. Expanded 379
Chapter 25 No Data Architecture, No Ai Advantage. Expanded 391
Chapter 26 Data Products: The Reusable Building Blocks For Scaling. 401
Chapter 27 Organize To Get The Most From Your Data. 417
Chapter 28 Protecting Data In An Llm World. New 427
Chapter 29 Your Next Strategic Duty: Create A Proprietary Data Advantage. New 437
Section Six Adoption And Scaling: Your Force Multipliers 451
Chapter 30 Make Adoption Stick. Expanded 457
Chapter 31 Design Solutions For Scale And Reuse. Expanded 469
Chapter 32 Ensuring Impact By Tracking What Matters. 483
Chapter 33 Plan For Midstream Adjustments. New 501
Chapter 34 Risk, Trust, And The Right To Deploy Ai. Expanded 511
Chapter 35 So, What About Culture? New 523
Section Seven Transformation Journey Stories 538
Chapter 36 Latam Airlines: Creating An 'Airline In Your Pocket.' New 543
Chapter 37 Toyota: From Kaizen Improvements To Big Leaps In Value. New 555
Chapter 38 Freeport-Mcmoran: Harnessing Tech & Ai For Mining Innovation. Expanded 567
Chapter 39 Dbs Bank: A Multinational Bank Goes All In On Ai. Expanded 581
Acknowledgments 592
Index 596