Strategic Planning Workbook + FREE CD ROM
1st Edition
Published on 15. April 2002
Book
Paperback/Softback
256 pages
978-0-7494-3753-4 (ISBN)
Description
A practical guide that managers can use to implement a strategic plan. Attempting to stay clear of all the usual grand business models pedalled by consultants and academics, Neville Lake sets out to show that any organization - however small - can benefit from understanding what strategy really means and how to put it into practice. Drawing on a mixture of his own diagnostic and analytical techniques, decision-making processes and adopted strategic planning standards, he guides the reader through the four key stages involved in strategic planning: strategic thinking (insight); collecting the right data (information); making the right decisions (imperatives); and making the difference (implementation). The accompanying CD-ROM contains all the worksheet templates and forms.
More details
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Illustrations
Illustrations
Dimensions
Height: 234 mm
Width: 142 mm
ISBN-13
978-0-7494-3753-4 (9780749437534)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Neville Lake
The Strategic Planning Workbook
Book
02/2006
2nd Edition
Kogan Page Ltd
€50.89
Article exhausted; check for reprint
Person
Neville Lake has had a long and successful business career, during which has worked for some of the world's top consulting firms. A registered psychologist, Neville has been a business and strategic consultant for over 17 years, has visited over 50 world best-practice organisations and has consulted to over 80 businesses. He is the author of several books, including The Strategic Planning Workbook and The Customer Service Workbook, both published by Kogan Page.
Content
Part 1 Strategic thinking: The really big questions; The key tactical questions. Part 2 Understanding the strategic context: Customer analysis; Potential customer analysis; Competitor analysis; Hallmarks of success analysis (using the distinguishing feature technique); Environmental analysis; Barriers to entry analysis; Availability analysis. Part 3 Understanding your business: Culture analysis; Skills matrix/talent analysis; Financial performance analysis; Process performance (using the sub-optimisation analysis); Risk analysis; Resources versus outcomes analysis; Cause and effect analysis; Relative scale analysis (benchmarking); Absolute scale analysis (using a framework); Change readiness analysis. Part 4 Decision making: Facilitation; The eight techniques; Scenario options analysis; Market future analysis; Life cycle analysis; Portfolio analysis; SWOT analysis; Concentration of effort analysis; The activity hedgehog; Movement analysis. Part 5 Action planning: Uniting themes; The action workshop. Part 6 Putting it in writing: Writing for different audiences; Show and tell. Part 7 Implementation: A strong mandate; A strong purpose; Preparation; The right people; The right action plan; Early wins; Communication; Lock-in. Part 8 Tricks and traps: Trick 1 - keeping perspective; Trick 2 - keeping a grasp on reality; Trick 3 - seeing the world through others' eyes; Trap 1 - finding the solution too soon; Trap 2 - following conventional thinking; Trap 3 - not focusing on outcomes.