Business Communication
Strategies and Skills
5th Edition
Published on 13. January 1997
Book
Hardback
634 pages
978-0-13-531112-7 (ISBN)
Description
For courses in Business Communication.
Designed with the new managerial expectations in mind, this student-friendly introduction to business communication focuses on the most consequential aspects of communication.
It enhances the readers' competitive edge in the workplace enabling them to "hit the ground running" and contribute to their organization immediately.
Designed with the new managerial expectations in mind, this student-friendly introduction to business communication focuses on the most consequential aspects of communication.
It enhances the readers' competitive edge in the workplace enabling them to "hit the ground running" and contribute to their organization immediately.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 260 mm
Width: 210 mm
Thickness: 30 mm
Weight
1326 gr
ISBN-13
978-0-13-531112-7 (9780135311127)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
I. INTRODUCTION.
1. An Overview of Communication in Business.
2. The Nature of Communication.
3. Cultural Diversity.
4. The Electronic Office.
II. STRATEGIES FOR WRITTEN COMMUNICATION.
5. A Systematic Approach to Effective Written Communication.
6. Good-News and Neutral Letters.
7. Bad-News Letters,
8. Persuasive Letters.
9. Memoranda.
10. Short Reports and Proposals.
11. The Long Report: Planning.
12. The Long Report: Writing.
13. Instructions: Documentation, and Policy and Procedure Statements.
III. STRATEGIES FOR ORAL COMMUNICATION.
14. Listening as a Communication Tool.
15. Nonverbal Communication.
16. Public Presentations.
17. Visual Support.
18. Meetings: Small Group Communication.
19. Communication and Conflict.
20. Interviewing as a Management Tool.
IV. CAREER STRATEGIES.
21. Writing a Resumee.
22. Interviewing for a Job.
Appendix A: Recognizable Patterns of Language.
Appendix B: Letter Parts and Appearance.
Glossary.
Index.
1. An Overview of Communication in Business.
2. The Nature of Communication.
3. Cultural Diversity.
4. The Electronic Office.
II. STRATEGIES FOR WRITTEN COMMUNICATION.
5. A Systematic Approach to Effective Written Communication.
6. Good-News and Neutral Letters.
7. Bad-News Letters,
8. Persuasive Letters.
9. Memoranda.
10. Short Reports and Proposals.
11. The Long Report: Planning.
12. The Long Report: Writing.
13. Instructions: Documentation, and Policy and Procedure Statements.
III. STRATEGIES FOR ORAL COMMUNICATION.
14. Listening as a Communication Tool.
15. Nonverbal Communication.
16. Public Presentations.
17. Visual Support.
18. Meetings: Small Group Communication.
19. Communication and Conflict.
20. Interviewing as a Management Tool.
IV. CAREER STRATEGIES.
21. Writing a Resumee.
22. Interviewing for a Job.
Appendix A: Recognizable Patterns of Language.
Appendix B: Letter Parts and Appearance.
Glossary.
Index.