Creative Library Marketing and Publicity
Best Practices
Published on 17. September 2015
Book
Hardback
204 pages
978-1-4422-5420-6 (ISBN)
Description
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types-small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:
Using constituents' voices in outreach effortsBuilding a social media presenceCrafting step-by-step marketing plansPlanning and implementing branding campaignsCreating buzz with promotional videosUsing e-mail marketing in outreachMarketing a new library spaceMarketing on a shoestring budget
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Using constituents' voices in outreach effortsBuilding a social media presenceCrafting step-by-step marketing plansPlanning and implementing branding campaignsCreating buzz with promotional videosUsing e-mail marketing in outreachMarketing a new library spaceMarketing on a shoestring budget
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Reviews / Votes
No matter the community that a particular library serves-small town, large city, or school or college campus-all need to find ways to reach out and connect with their target markets. Discovering new approaches and gaining insights from a variety of institutions can help personnel to build and enhance their own marketing plans and increase the effectiveness of their library's outreach. This is the strength of this collection of case studies gathered by Lackie and Wood. The 12 investigations come from libraries large and small, public and academic, with marketing budgets of all sizes. Many describe holistic approaches to organizing a library's marketing strategy, while others detail very specific programs or activities individual libraries have found successful in reaching a particular audience. Verdict: Librarians, marketing directors, and administrators will take away ideas and enlightenment from these success stories of libraries that have hit the mark of connecting with their target audiences. * Library Journal * This is a fantastic little book which gives an overview of marketing in many different sized libraries and in many different library contexts. Contributors willingly share costings, plans, out-comes and more which make this book very adaptable to your own library situation. With punchy writing and a variety of topics this book is a real little gem. * Australian Library Journal * Creative Library Marketing and Publicity presents interesting case studies on current library practice in this area. This is not a general handbook, but a selection of articles detailing some successful library projects. They include promoting a new library space, building a social media presence, and creating successful programming. * Information Today * Librarians looking for fresh ideas to connect with their communities can turn to Creative Library Marketing and Publicity: Best Practices to learn from the successes and mixed successes of other libraries' marketing efforts. For librarians just starting out with marketing or hoping to get new ideas to refresh their existing promotions, this volume will be a helpful companion. . . .[and] a worthwhile book to read. * Medical Reference Services Quarterly * Creative Library Marketing and Publicity: Best Practices features case studies written by marketing experts that provide practical tips for raising the library's profile through various marketing strategies. A highly recommended book for librarians who wish to be more engaged with their stakeholders. -- Mark Aaron Polger, Academic Librarian and Library Marketer, City University of New York (CUNY) An insightful collection of case studies from innovative libraries that learned to excel in marketing with the tools and situations they have. Case studies range from libraries dealing with small budgets to branding, creating marketing plans, and utilizing technology and social media effectively. It's an interesting, easy read, that's incredibly relevant for the challenges that library marketing professionals are dealing with in today's libraries. -- Laura Tomcik, Assistant Professor, Buswell Memorial Library, Wheaton CollegeMore details
Series
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 17 mm
Weight
493 gr
ISBN-13
978-1-4422-5420-6 (9781442254206)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
09/2015
1st Edition
Rowman & Littlefield Publishers
€55.99
Available for download
Persons
Robert J. Lackie,MLIS, MA,is Professor-Librarian and Department Chairperson for the Franklin F. Moore Library of Rider University. A frequent presenter at library, education, and technology conferences and meetings and published within various professional and scholarly works, Prof. Lackie has also co-written or co-edited three books, the latest entitled, Identity Theft: What You Need to Know [Kindle Edition] (Amazon Digital Services, Inc., 2014). For his teaching, writing, leadership, and service to the library profession, he has received several accolades, including the NJLA "2014 Public Relations Award-Tech Shoutout Category," the ACRL/New Jersey Chapter "2011 Distinguished Service Award," and the ALA "2006 Ken Haycock Award for Promoting Librarianship," among others. For more details on Prof. Lackie's publications, presentations, honors, or other information, please visit his directory page .
M. Sandra Wood, MLS, MBA, is Librarian Emerita, Penn State University Libraries, and a Fellow of the Medical Library Association. Ms. Wood is founding and current editor of Medical Reference Services Quarterly (in its 34th volume). She was a librarian for over thirty-five years at the George T. Harrell Library, Milton S. Hershey Medical Center, Pennsylvania State University, specializing in reference, education, and database services. Ms. Wood has written or edited more than 12 books, the latest two entitled Health Sciences Librarianship and Successful Library Fundraising: Best Practices (both with Rowman & Littlefield Publishers, 2014).
M. Sandra Wood, MLS, MBA, is Librarian Emerita, Penn State University Libraries, and a Fellow of the Medical Library Association. Ms. Wood is founding and current editor of Medical Reference Services Quarterly (in its 34th volume). She was a librarian for over thirty-five years at the George T. Harrell Library, Milton S. Hershey Medical Center, Pennsylvania State University, specializing in reference, education, and database services. Ms. Wood has written or edited more than 12 books, the latest two entitled Health Sciences Librarianship and Successful Library Fundraising: Best Practices (both with Rowman & Littlefield Publishers, 2014).
Content
Preface
Chapter 1. Building a Foundation for Marketing Success
Jeannie Allen
Chapter 2. Conversations: Building Relationships and Using Constituent Voice in Outreach
Letha Kay Goger
Chapter 3. Plano Public Library System: Building a Social Media Presence
Brent Bloechle
Chapter 4. Creating Campus Buzz with Promotional Videos
Heather A. Dalal, Paris Hannon, and Robert J. Lackie
Chapter 5. Promotion, Publicity, and Beyond: Using a Marketing Plan and Innovative Strategies to Reach Users in an Academic Health Science Center Library
Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley
Chapter 6. Branding for Relevance: A Public Library's Continuing Campaign for Access
Jessica Ford and Jim Staley
Chapter 7. People Do Still Read E-mail! E-mail Marketing as an Academic Library Outreach Tool
Jamie Hazlitt
Chapter 8. Increasing Library Use: It's a Long Story
Erica Thorsen
Chapter 9. If You Build It, Will They Come? Marketing a New Library Space
Coleen Meyers-Martin and Lynn D. Lampert
Chapter 10. Marketing on a Shoestring: Publicity and Promotion in a Small Public Library
Heather Nicholson
Chapter 11. Library Programming: Methods for Creation, Collaboration, Delivery, and Outreach
Amanda Piekart and Bonnie Lafazan
Chapter 12. "Flipping the Switch" for School Library Advocacy
Sara Kelly Johns
Index
About the Editors and Contributors
Chapter 1. Building a Foundation for Marketing Success
Jeannie Allen
Chapter 2. Conversations: Building Relationships and Using Constituent Voice in Outreach
Letha Kay Goger
Chapter 3. Plano Public Library System: Building a Social Media Presence
Brent Bloechle
Chapter 4. Creating Campus Buzz with Promotional Videos
Heather A. Dalal, Paris Hannon, and Robert J. Lackie
Chapter 5. Promotion, Publicity, and Beyond: Using a Marketing Plan and Innovative Strategies to Reach Users in an Academic Health Science Center Library
Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley
Chapter 6. Branding for Relevance: A Public Library's Continuing Campaign for Access
Jessica Ford and Jim Staley
Chapter 7. People Do Still Read E-mail! E-mail Marketing as an Academic Library Outreach Tool
Jamie Hazlitt
Chapter 8. Increasing Library Use: It's a Long Story
Erica Thorsen
Chapter 9. If You Build It, Will They Come? Marketing a New Library Space
Coleen Meyers-Martin and Lynn D. Lampert
Chapter 10. Marketing on a Shoestring: Publicity and Promotion in a Small Public Library
Heather Nicholson
Chapter 11. Library Programming: Methods for Creation, Collaboration, Delivery, and Outreach
Amanda Piekart and Bonnie Lafazan
Chapter 12. "Flipping the Switch" for School Library Advocacy
Sara Kelly Johns
Index
About the Editors and Contributors