
The Watch Book Rolex
Next Generation
Gisbert L. Brunner(Author)
teNeues Verlag ein Imprint des Gestalten Verlags
1st Edition
Published on 12. August 2025
Book
Hardback
256 pages
978-3-96171-702-6 (ISBN)
Description
Experience the fascination of the world's most famous watch brand with the brand new "The Watch Book Rolex - Next Generation". Whether in German, English or as an exclusive special edition in an elegant slipcase - all versions of the visually stunning work offer a deep insight into the history and iconic models of Rolex on 256 pages. From the Submariner to the GMT-Master and Day-Date to the Daytona, each model is brought to life with exciting stories and interesting details.
The renowned bestselling author and "watch pope" Gisbert L. Brunner guides readers through the Rolex universe with his usual passion and expertise, from the beginnings to the pioneering models that revolutionized the watch industry.
"The Watch Book Rolex - Next Generation" offers a wealth of information, a modern layout, numerous impressive photographs and also addresses the influence of Rolex on pop culture and the arts. Guest articles on the topics of recognizing counterfeits and collecting watches expand the knowledge about the brand.
Discover the world of Rolex, a brand that not only produces timepieces, but also sets cultural symbols. This book is an absolute must-have for every Rolex fan!
More details
Language
English
Place of publication
Berlin
Germany
Illustrations
ca. 200 Farb- und Schwarz-Weiß-Fotografien
Dimensions
Height: 307 mm
Width: 245 mm
Thickness: 28 mm
Weight
1638 gr
ISBN-13
978-3-96171-702-6 (9783961717026)
Schweitzer Classification
Person
Author
Gisbert L. Brunner, born in 1947, has been involved with precision timepieces of all kinds since the 1960s, primarily wristwatches. During the quartz watch crisis in the 1970s, his love for the seemingly dying mechanical timepieces increased even more. His passion for collecting led to his first articles in the early 1980s. In the meantime, Brunner has published more than 15 books on the subject. He is in demand worldwide as a lecturer.
ISNI: 0000 0000 7248 2118
ISNI: 0000 0000 7248 2118
Content
FOREWORD 4
BRAND HISTORY 6
120 Years of Service to Watches 8
Hans Wilsdorf: Credit where Credit is Due 24
Rolex and the Culture
of Testimonials
30
Timepieces for Explorers and Scientists
38
Timeline: Models 50
EVERYDAY CLASSICS 56
Rolex Oyster / Oyster Perpetual 58
Rolex Datejust 68
Rolex Day-Date 72
Trophies, Treasures and Triumphs 80
ETERNAL ELEGANCE 88
Rolex Perpetual 1908 90
THE SILENT WORLD 94
Rolex Submariner 96
Rolex and James Bond: A Successful Liaison 106
Rolex Sea-Dweller 112
Rolex Deep Sea Special and Deepsea Challenge 118
Rolex Yacht-Master and Yacht-Master II 124
UP IN THE AIR 130
Rolex GMT-Master I and II 132
Rolex Sky-Dweller 140
Rolex Air-King 144
Century-old Victim of Counterfeiting 148
FROM SPORTS TO SCIENCE 154
Rolex Explorer I and II 156
Rolex Daytona 162
Rolex Oyster Perpetual Milgauss 174
Rolex Land-Dweller 178
Vintage Rolex Sports Models:
From Factory Finish to "Frankenstein" 186
THE ROLEX UNIVERSE 210
Rolex and Customer Service 212
Second- or Third-hand Objects 218
Important Rolex Models and their Nicknames 222
Challenge and Encourage - the Rolex Way 238
Rolex Calibre Development 242
Technical Terms and Proper Names in the Rolex World 248
About the Authors 254
Picture Credits 255
BRAND HISTORY 6
120 Years of Service to Watches 8
Hans Wilsdorf: Credit where Credit is Due 24
Rolex and the Culture
of Testimonials
30
Timepieces for Explorers and Scientists
38
Timeline: Models 50
EVERYDAY CLASSICS 56
Rolex Oyster / Oyster Perpetual 58
Rolex Datejust 68
Rolex Day-Date 72
Trophies, Treasures and Triumphs 80
ETERNAL ELEGANCE 88
Rolex Perpetual 1908 90
THE SILENT WORLD 94
Rolex Submariner 96
Rolex and James Bond: A Successful Liaison 106
Rolex Sea-Dweller 112
Rolex Deep Sea Special and Deepsea Challenge 118
Rolex Yacht-Master and Yacht-Master II 124
UP IN THE AIR 130
Rolex GMT-Master I and II 132
Rolex Sky-Dweller 140
Rolex Air-King 144
Century-old Victim of Counterfeiting 148
FROM SPORTS TO SCIENCE 154
Rolex Explorer I and II 156
Rolex Daytona 162
Rolex Oyster Perpetual Milgauss 174
Rolex Land-Dweller 178
Vintage Rolex Sports Models:
From Factory Finish to "Frankenstein" 186
THE ROLEX UNIVERSE 210
Rolex and Customer Service 212
Second- or Third-hand Objects 218
Important Rolex Models and their Nicknames 222
Challenge and Encourage - the Rolex Way 238
Rolex Calibre Development 242
Technical Terms and Proper Names in the Rolex World 248
About the Authors 254
Picture Credits 255