Radical E
From GE to Enron--Lessons on How to Rule the Web
1st Edition
Published on 4. April 2001
Book
Hardback
224 pages
978-0-471-05687-4 (ISBN)
Description
Be an online success story with the built-to-last Internet strategies used by today's leading e-businesses
General Electric Plastics
Enron
Victoria's Secret
Nortel Networks
David Bowie (DavidBowie.com)
General Motors
Southwest
Airlines
Progressive
Staples
"The Networked Economy is not about overfunded, overvalued start-ups run by recently minted MBAs. It is about the biggest business opportunity in decades. Radical E skips the hype (thank God) and gets right to the strategies and ideas that matter. It's packed with insider information on how smart managers are reshaping their thinking to take advantage of the Web, the most powerful business tool in our lifetime."
-James Daly, Editor in Chief, Business2.0 magazine
"In Radical E, Kurtzman and Rifkin invite us to 'learn from the best' nine players who did e-business right by combining traditional business methods with innovative thinking and ignoring the hype. The case studies are fascinating; the lessons, widely applicable. These nine did it right. In Radical E, Kurtzman and Rifkin show us how."
-Shailesh Mehta, CEO, Providian Financial
"Radical E is reason for rational exuberance. At last, a provocative yet pragmatic guidebook for global 2000 companies rushing to cross the chasm to bona fide e-businesses in one leap."
-Michael Ruettgers, Executive Chairman, EMC Corporation
"Radical E reveals the winning strategies of companies who have successfully embraced the Web. The authors examine exactly what it takes to survive in today's competitive online economy-from the tough decisions to the amazing innovations. This book will help you learn today's new rules."
-George Conrades, CEO, Akamai
General Electric Plastics
Enron
Victoria's Secret
Nortel Networks
David Bowie (DavidBowie.com)
General Motors
Southwest
Airlines
Progressive
Staples
"The Networked Economy is not about overfunded, overvalued start-ups run by recently minted MBAs. It is about the biggest business opportunity in decades. Radical E skips the hype (thank God) and gets right to the strategies and ideas that matter. It's packed with insider information on how smart managers are reshaping their thinking to take advantage of the Web, the most powerful business tool in our lifetime."
-James Daly, Editor in Chief, Business2.0 magazine
"In Radical E, Kurtzman and Rifkin invite us to 'learn from the best' nine players who did e-business right by combining traditional business methods with innovative thinking and ignoring the hype. The case studies are fascinating; the lessons, widely applicable. These nine did it right. In Radical E, Kurtzman and Rifkin show us how."
-Shailesh Mehta, CEO, Providian Financial
"Radical E is reason for rational exuberance. At last, a provocative yet pragmatic guidebook for global 2000 companies rushing to cross the chasm to bona fide e-businesses in one leap."
-Michael Ruettgers, Executive Chairman, EMC Corporation
"Radical E reveals the winning strategies of companies who have successfully embraced the Web. The authors examine exactly what it takes to survive in today's competitive online economy-from the tough decisions to the amazing innovations. This book will help you learn today's new rules."
-George Conrades, CEO, Akamai
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Dimensions
Height: 280 mm
Width: 120 mm
Thickness: 20 mm
Weight
624 gr
ISBN-13
978-0-471-05687-4 (9780471056874)
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Schweitzer Classification