New Venture Management
The Entrepreneur's Roadmap (Entrepreneurship Series)
Published on 2. January 2008
Book
Paperback/Softback
352 pages
978-0-13-613032-1 (ISBN)
Description
For undergraduate and MBA courses in entrepreneurship and/or new venture management.
This book is about effectiveness, emphasizing what a new manger needs to know to run a successful new venture.
This book is about effectiveness, emphasizing what a new manger needs to know to run a successful new venture.
More details
Content
PREFACE: INTRODUCTION
1 New Ventures: The Quite Giant
PART 1 NEW VENTURE OPPORTUNITIES
2 New or Acquired Ventures: The Pathways
3 Franchising: The Hybrid
PART 2 NEW VENTURE PLANNING
4 Successful Business Plans: The Roadmap
5 Legal Forms of Ventures: The Structure
PART 3 NEW VENTURE MARKETING
6 Market Research: The Niche
7 Strategic Pricing: The Hook
PART 4 NEW VENTURE FINANCING
8 Start-Up Capital: The Injection
9 Financial Statements: The Scorecard
10 Financial Analysis: The Gauges
PART 5 NEW VENTURE GROWTH MANAGEMENT
11 Human Resources: The People
12 Growing Ventures: The Future
Appendix
1 New Ventures: The Quite Giant
PART 1 NEW VENTURE OPPORTUNITIES
2 New or Acquired Ventures: The Pathways
3 Franchising: The Hybrid
PART 2 NEW VENTURE PLANNING
4 Successful Business Plans: The Roadmap
5 Legal Forms of Ventures: The Structure
PART 3 NEW VENTURE MARKETING
6 Market Research: The Niche
7 Strategic Pricing: The Hook
PART 4 NEW VENTURE FINANCING
8 Start-Up Capital: The Injection
9 Financial Statements: The Scorecard
10 Financial Analysis: The Gauges
PART 5 NEW VENTURE GROWTH MANAGEMENT
11 Human Resources: The People
12 Growing Ventures: The Future
Appendix