
Web Usage Mining Techniques and Applications Across Industries
A.V. Senthil Kumar(Editor)
Information Science Reference (Publisher)
Published on 12. August 2016
Book
Hardback
424 pages
978-1-5225-0613-3 (ISBN)
Description
Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.
More details
Series
Language
English
Place of publication
Hershey
United States
Publishing group
IGI Global
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 286 mm
Width: 221 mm
Thickness: 29 mm
Weight
1384 gr
ISBN-13
978-1-5225-0613-3 (9781522506133)
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Schweitzer Classification
Person
A.V. Senthil Kumar, Hindusthan College of Arts and Science, India.