Marketing as Strategy
Understanding the CEO'S Agenda for Driving Growth and Innovation
Published on 30. April 2006
Book
Paperback/Softback
288 pages
978-0-14-306189-2 (ISBN)
More details
Language
English
Place of publication
New Delhi
India
Publishing group
Penguin Books India Pvt Ltd
Target group
Professional and scholarly
Dimensions
Height: 200 mm
Width: 140 mm
Thickness: 40 mm
ISBN-13
978-0-14-306189-2 (9780143061892)
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Schweitzer Classification