Clash
Amazon versus Walmart
Published on 25. March 2024
Book
Hardback
272 pages
978-0-14-346652-9 (ISBN)
Description
By examining these two companies and their business models in depth, Professor Nirmalya Kumar elucidates on the more general phenomenon of incumbents competing with disruptors (e.g., Volkswagen vs Tesla, Marriott vs Airbnb) as well as the move to omnichannel retail where physical stores must coexist with online retailers.
More details
Language
English
Place of publication
India
Publishing group
Penguin Random House India
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 241 mm
Width: 155 mm
Thickness: 26 mm
Weight
472 gr
ISBN-13
978-0-14-346652-9 (9780143466529)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Nirmalya Kumar is Lee Kong Chian professor of marketing at Singapore Management University. Previously, he headed strategy at Tata Sons, reporting to the chairman of the $100-billion Tata Group with 6,75,000 employees. Nirmalya has taught at Columbia University, Harvard Business School, IMD (Switzerland), London Business School and Kellogg School of Management (Northwestern University).