
Exploring Markets
A Very Brief Introduction
Stefan Kuehl(Author)
Organizational Dialogue Press
Published on 1. September 2017
Book
Paperback/Softback
62 pages
978-0-9991479-4-8 (ISBN)
Description
Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.
More details
Series
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Illustrations
Illustrations
Dimensions
Height: 178 mm
Width: 127 mm
Thickness: 4 mm
Weight
69 gr
ISBN-13
978-0-9991479-4-8 (9780999147948)
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Schweitzer Classification