From Start-Up To Star
20 Secrets To Start-Up Success
Will be published approx. on 22. January 2015
Book
Paperback/Softback
162 pages
978-1-59932-510-1 (ISBN)
Description
20 Win-Win Ways TO Satisfy YOUR Customers AND YOUR Margins From his humble childhood selling fish to passersby in China to accepting the 2013 Tibbetts Award at the White House for small business excellence, Ken Kuang's inspiring story and insightful tips will empower you to take your business to the next level. Inside, you'll learn how to: * Establish credibility * Anticipate customer needs * Turn challenges into opportunities * Build a winning team * Get more by asking for less No matter what industry you're in, From Start-Up to Star provides stimulating ideas, useful stratagems, and winning tactics for businesses of all sizes.
More details
Language
English
Place of publication
Charleston
United States
Product notice
Paperback (trade)
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 9 mm
Weight
227 gr
ISBN-13
978-1-59932-510-1 (9781599325101)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
KEN KUANG started Torrey Hills Technologies in 2004, which has rapidly grown to become a leading producer of affordable, high-quality microelectronic components and process equipment for companies such as IBM, Apple, Boeing, and General Electric. He is recognized as an industry expert and frequently speaks at packaging conferences. Ken has earned many industry awards including the IMAPS President Award in 2008 and 2012. He holds a degree in chemical engineering and has previously authored three technical books. Ken lives with his loving wife and two wonderful boys in San Diego. JIAYIN "JOYCE" ZHANG is Senior Manager of Marketing and Sales at Torrey Hills Technologies and focuses on providing strategic marketing vision and first class customer support. She has Masters degrees in Marketing Communications and International Studies from the University of South Carolina. She lives with her husband and daughter in Hershey, Pennsylvania. FANG "EILEEN" HAN is a marketing research analyst at Torrey Hills Technologies that specializes in finding equipment growth opportunities for customers such as General Motors, Philips, the U.S. Air Force, and Boeing. Eileen has a Masters degree in Retailing from the University of South Carolina and lives with her husband and son in Roseville, California.
Content
Introduction: From Wooden Shack to White House Awards Ceremony Tip #1: Credibility sells; how to establish yours Tip #2: Selling is all about the customer Tip #3: Questions are always welcome Tip #4: Separate wants from needs; understand the story behind the question Tip #5: Anticipate customer needs, and keep the conversation open Tip #6: Positive leading; how to ask the right questions to get someone's help Tip #7: How not to communicate; The Gifts of the Magi Tip #8: Negotiation by proxy Tip #9: Purchase decision-making involves getting past a high emotional barrier Tip #10: Overcoming a superiority complex Tip #11: Price versus value Tip #12: Lowest cost and maximum profitability can coexist Tip #13: Insist on a win/win Tip #14: Crisis management; how to turn challenges into opportunities Tip #15: Disasters and innovation Tip #16: Mistakes and innovation Tip #17: Building a winning team Tip #18: McMaster issues; how we subconsciously try to avoid solving tough problems Tip #19: Writing winning proposals Tip #20: We get more by asking for less