
Focus Groups
A Practical Guide for Applied Research
SAGE Publications Inc (Publisher)
5th Edition
Published on 23. September 2014
Book
Paperback/Softback
280 pages
978-1-4833-6524-4 (ISBN)
Description
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Reviews / Votes
"Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." -- Theresa Carilli, Purdue University Calumet "An excellent 'focused' book on focus groups - anyone who reads this book can pretty much kickstart their own focus group research." -- Aditya Simha, University of Wisconsin - WhitewaterMore details
Edition
5th Revised edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 231 mm
Width: 189 mm
Thickness: 25 mm
Weight
594 gr
ISBN-13
978-1-4833-6524-4 (9781483365244)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition

Book
10/2008
4th Edition
SAGE Publications Inc
€79.41
Article exhausted; check for reprint
Persons
Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there. Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South Florida, and University of Michigan. Mary Anne previously worked for the W.K. Kellogg Foundation and the state of Minnesota. She received her PhD from the University of Minnesota. She gets her best insights while in the shower or on long walks.
Content
PREFACE
ACKNOWLEDGEMENTS
1. Overview of Focus Groups
2. Planning The Focus Group Study
3. Developing a Questioning Route
4. Participants in a Focus Group
5. Moderating Skills
6. Analyzing Focus Group Results
7. Reporting
8. Focus Group Research
9. Focus Group Interviewing with Young People
10. International and Cross-Cultural Focus Group Interviewing
11. Telephone and Internet Focus Group Interviewing
12. Focus Group Interviewing Within the Organization
13. Modifications of Focus Groups
14. Answering Questions About the Quality of Focus Group Research
ACKNOWLEDGEMENTS
1. Overview of Focus Groups
2. Planning The Focus Group Study
3. Developing a Questioning Route
4. Participants in a Focus Group
5. Moderating Skills
6. Analyzing Focus Group Results
7. Reporting
8. Focus Group Research
9. Focus Group Interviewing with Young People
10. International and Cross-Cultural Focus Group Interviewing
11. Telephone and Internet Focus Group Interviewing
12. Focus Group Interviewing Within the Organization
13. Modifications of Focus Groups
14. Answering Questions About the Quality of Focus Group Research