e-Commerce Management
Text and Cases
Published on 9. July 2002
Book
Paperback/Softback
445 pages
978-0-324-15252-4 (ISBN)
Description
This textbook for an MBA program introduces the fundamentals of doing business on the internet, and examines the causes behind the success or failure of web-based companies. Krishnamurthy (University of Washington) discusses business model design, distribution and logistics, permission marketing, and more.
More details
Series
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 25 mm
Weight
771 gr
ISBN-13
978-0-324-15252-4 (9780324152524)
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Schweitzer Classification