Outthink the Competition
How a New Generation of Strategists Sees Options Others Ignore
Published on 27. January 2012
Book
Hardback
256 pages
978-1-118-10508-5 (ISBN)
Description
A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers"
"Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists.
Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include:
* Discover the Eight Dimensions of Disruption
* Learn to play by the Outthinker Playbook
* Develop the Five Habits of the Outthinker
* Implement the Outthinker Process
It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.
More details
Product info
gebunden
Edition
1. Auflage
Language
English
Place of publication
New York
United States
Product notice
Unsewn / adhesive bound
Paper over boards
With dust jacket
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 19 mm
Weight
531 gr
ISBN-13
978-1-118-10508-5 (9781118105085)
Schweitzer Classification
Person
Kaihan Krippendorff is is a business strategist, author, and investor. A former consultant with McKinsey & Co., Kaihan works globally with ambitious large and medium-sized corporations, including Microsoft, L'Oreal, and Johnson & Johnson, teaching executives and entrepreneurs how to unleash their strategic creativity to raise their organization's performance. Kaihan also blogs for FastCompany.com, is an active public speaker, and is regularly featured in key business media outlets. His previous books include The Art of the Advantage, Hide a Dagger Behind A Smile, and The Way of Innovation. Learn more at www.kaihan.net.
Content
Acknowledgments ix
PART 1 THE FOUNDATION 1
Chapter 1 Evolution through Revolution 3
Chapter 2 Today's Business Revolution 14
PART 2 THE NEW OUTTHINKER PLAYBOOK 29
Chapter 3 Move Early to the Next Battleground 35
Chapter 4 Coordinate the Uncoordinated 43
Chapter 5 Force Two-Front Battles 54
Chapter 6 Be Good 64
Chapter 7 Create Something Out of Nothing 75
PART 3 THE FIVE HABITS OF OUTTHINKERS 85
Chapter 8 Mental Time Travel 87
Chapter 9 Attacking the Interconnected System 94
Chapter 10 Frame Shifting 100
Chapter 11 A Disruptive Mind-Set 106
Chapter 12 Shaping Perceptions 118
PART 4 APPLY THE OUTTHINKER PROCESS 127
Chapter 13 Step 1: Imagine 131
Chapter 14 Step 2: Dissect 137
Chapter 15 Step 3: Expand 144
Chapter 16 Step 4: Analyze 149
Chapter 17 Step 5: Sell 155
PART 5 REBUILDING THE ORGANIZATION FROM WITHIN 161
Chapter 18 Phase 1: Establish Multiple Points of Differentiation 163
Chapter 19 Phase 2: Create Playbook Asymmetry 173
Chapter 20 Phase 3: Construct an Outthinker Culture 181
Appendix A The Research 193
Appendix B The 36 Stratagems 197
Appendix C Tools 211
Notes 217
Index 225