
Content Analysis
An Introduction to Its Methodology
Klaus Krippendorff(Author)
SAGE Publications Inc (Publisher)
3rd Edition
Published on 29. May 2012
Book
Paperback/Softback
456 pages
978-1-4129-8315-0 (ISBN)
Article exhausted; check for reprint
Description
Since the publication of the First Edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation - namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research - a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.
The Third Edition of Content Analysis remains the definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.
Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Third Edition, integrating new information on computer-aided text analysis and social media. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims.
The Third Edition of Content Analysis remains the definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.
Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Third Edition, integrating new information on computer-aided text analysis and social media. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims.
More details
Edition
3rd Revised edition
Language
English
Place of publication
Thousand Oaks
United States
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 254 mm
Width: 178 mm
Weight
765 gr
ISBN-13
978-1-4129-8315-0 (9781412983150)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
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Book
08/2018
4th Edition
SAGE Publications Inc
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Person
Klaus Krippendorff (PhD in Communication, University of Illinois, Urbana, 1967) is Professor of Communication and Gregory Bateson Term Professor for Cybernetics, Language, and Culture at the University of Pennsylvania's Annenberg School for Communication. Besides numerous publications in journals of communication, sociological methodology, cybernetics, and system theory, he authored Information Theory, Structural Models for Qualitative Data, a Dictionary of Cybernetics, edited Communication and Control in Society, and coedited The Analysis of Communication Content and Developments and Scientific Theories and Computer Techniques.
Besides supporting various initiatives to develop content analysis techniques and continuing work on reliability measurement, Klaus Krippendorff's current interest is fourfold: With epistemology in mind, he inquires into how language brings forth reality. As a critical scholar, he explores the conditions of entrapment and liberation. As a second-order cybernetician, he plays with recursive constructions of self and others in conversations; and as designer, he attempts to move the meaning and human use of technological artifacts into the center of design considerations, causing a redesign of design - all of them exciting projects.
Besides supporting various initiatives to develop content analysis techniques and continuing work on reliability measurement, Klaus Krippendorff's current interest is fourfold: With epistemology in mind, he inquires into how language brings forth reality. As a critical scholar, he explores the conditions of entrapment and liberation. As a second-order cybernetician, he plays with recursive constructions of self and others in conversations; and as designer, he attempts to move the meaning and human use of technological artifacts into the center of design considerations, causing a redesign of design - all of them exciting projects.
Content
PART I. CONCEPTUALIZING CONTENT ANALYSIS
1. History
2. Conceptual Foundation
3. Uses and Interfaces
PART II. COMPONENTS OF CONTENT ANALYSIS
4. The Logic of Content Analysis Design
5. Unitizing
7. Recording/Coding
8. Data Languages
9. Analytical Constructs
PART III. ANALYTICAL PATHS AND EVALUATIVE TECHNIQUES
10. Analytical/Representational Techniques
11. Computer Aids
12. Reliability
13. Validity
14. A Practical Guide
1. History
2. Conceptual Foundation
3. Uses and Interfaces
PART II. COMPONENTS OF CONTENT ANALYSIS
4. The Logic of Content Analysis Design
5. Unitizing
7. Recording/Coding
8. Data Languages
9. Analytical Constructs
PART III. ANALYTICAL PATHS AND EVALUATIVE TECHNIQUES
10. Analytical/Representational Techniques
11. Computer Aids
12. Reliability
13. Validity
14. A Practical Guide