The Future of Sports
How Artificial Intelligence, Biohacking, and Climate Change Influence the Development of Sports
Will be published approx. on 1. February 2027
Book
Paperback/Softback
232 pages
978-1-78255-302-1 (ISBN)
Description
The
Future of Sports is a visionary and critically
reflective book about the profound changes that are transforming sport,
technologically, socially, ecologically, and economically. It explains how
artificial intelligence is redefining training logic; how genetic analysis and
biohacking are shaping the athletes of the future; and why climate change is
robbing sport of its old certainties.
Instead of providing ready-made
solutions, the book raises uncomfortable questions: Who will control athletes'
bodies tomorrow? What does performance mean in a world of optimisation? And how
can sport remain human when everything becomes measurable by machine? The
Future of Sports is not science fiction, but rather it is an intelligent
and thought-provoking look at a possible future that has long since become a
reality.
Future of Sports is a visionary and critically
reflective book about the profound changes that are transforming sport,
technologically, socially, ecologically, and economically. It explains how
artificial intelligence is redefining training logic; how genetic analysis and
biohacking are shaping the athletes of the future; and why climate change is
robbing sport of its old certainties.
Instead of providing ready-made
solutions, the book raises uncomfortable questions: Who will control athletes'
bodies tomorrow? What does performance mean in a world of optimisation? And how
can sport remain human when everything becomes measurable by machine? The
Future of Sports is not science fiction, but rather it is an intelligent
and thought-provoking look at a possible future that has long since become a
reality.
More details
Person
Jan Kratochvil is an expert in
sports trends and future technologies. After graduating with a degree in
political communication, he founded a marketing agency, advised sports clubs
and associations, taught sports management, and worked in the sporting goods
industry for over fifteen years. Today, as CMO of the DPNY agency, he develops
brands and oversees groundbreaking projects in the health sector as well as
publishes articles on sports and innovation.
sports trends and future technologies. After graduating with a degree in
political communication, he founded a marketing agency, advised sports clubs
and associations, taught sports management, and worked in the sporting goods
industry for over fifteen years. Today, as CMO of the DPNY agency, he develops
brands and oversees groundbreaking projects in the health sector as well as
publishes articles on sports and innovation.