Web Design for the Mass Media
Published on 5. March 2002
Book
Paperback/Softback
316 pages
978-0-8013-3283-8 (ISBN)
Description
This exciting workbook is the only resource available that provides those in mass communication fields both a technical and a contextual introduction to Web design.
With an abundance of real-world examples and a clear, easy-to-follow style, this workbook provides hands-on training that is invaluable to both students preparing to enter the media profession and current practitioners.
Web Design for the Mass Media uniquely combines instruction in Web design with information about how the Web is used by the media. It not only gives students the tools they need to create and maintain effective, attractive Web pages but also discusses the ethical and public service aspects of media Web use, and shows how those in the media utilize the Web to help students prepare for their future careers.
With an abundance of real-world examples and a clear, easy-to-follow style, this workbook provides hands-on training that is invaluable to both students preparing to enter the media profession and current practitioners.
Web Design for the Mass Media uniquely combines instruction in Web design with information about how the Web is used by the media. It not only gives students the tools they need to create and maintain effective, attractive Web pages but also discusses the ethical and public service aspects of media Web use, and shows how those in the media utilize the Web to help students prepare for their future careers.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 180 mm
Thickness: 16 mm
Weight
486 gr
ISBN-13
978-0-8013-3283-8 (9780801332838)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
1. The New Mass Media.
Origins of the Media Revolution.
Missing the Curve.
News on the Web.
2. Exploring the Web.
Search Engines.
Web Connections.
3. Designing Web Pages.
Visual Design.
Information Design.
Interactive Design.
4. Basic HTML.
Formatting Text.
Creating Hot Links.
Color in HTML.
Displaying Images.
Meta Tags.
Uploading to a Web Server.
5. Digital Images.
What Is a Digital Image?
Digital Image Formats.
Acquiring Images.
Editing Images.
Optimizing Images for Web.
Image Effects.
Interactive Images.
6. Structuring the Design.
Table Tags.
Web Maps.
Framed Pages.
Cascading Style Sheets.
7. Audio on the Web.
New Approached for Broadcasting.
Understanding Digital Audio.
Editing and Formatting Audio Files.
HTML Tags for Audio.
Streaming Audio files.
The Flap over MP3.
Lost Mariners.
8. Video on the Web.
Understanding Digital Video.
Video Formats.
HTML Tags for Web Video.
9. Web Animation.
Simple Web Animation.
Rotoscoping.
Complex Web Animation.
SMIL Multimedia Language.
10. Advertising on the Web.
Categories of Web Advertising.
Standards of Web Advertising.
E-Commerce.
Future of Web Advertising.
11. Interactivity.
What is Interactivity?
Enriching the Content: JavaScript.
Interactive Feedback.
Interactivity with Unix.
Virtual Communities.
12. Databases on the Web.
Using Web Databases.
13. Web Law.
Limits of Freedom.
Libel on the Web.
Copyright: the artcows.com case.
Copyright: link law and ISPs.
Copyright: domain names.
Copyright: meta tags & keywords.
Copyright: music and DVD.
Limits of Decency.
Limits of Privacy.
Limits of Tolerance.
The Web and Global Censorship.
14. Web Careers.
Index.
Origins of the Media Revolution.
Missing the Curve.
News on the Web.
2. Exploring the Web.
Search Engines.
Web Connections.
3. Designing Web Pages.
Visual Design.
Information Design.
Interactive Design.
4. Basic HTML.
Formatting Text.
Creating Hot Links.
Color in HTML.
Displaying Images.
Meta Tags.
Uploading to a Web Server.
5. Digital Images.
What Is a Digital Image?
Digital Image Formats.
Acquiring Images.
Editing Images.
Optimizing Images for Web.
Image Effects.
Interactive Images.
6. Structuring the Design.
Table Tags.
Web Maps.
Framed Pages.
Cascading Style Sheets.
7. Audio on the Web.
New Approached for Broadcasting.
Understanding Digital Audio.
Editing and Formatting Audio Files.
HTML Tags for Audio.
Streaming Audio files.
The Flap over MP3.
Lost Mariners.
8. Video on the Web.
Understanding Digital Video.
Video Formats.
HTML Tags for Web Video.
9. Web Animation.
Simple Web Animation.
Rotoscoping.
Complex Web Animation.
SMIL Multimedia Language.
10. Advertising on the Web.
Categories of Web Advertising.
Standards of Web Advertising.
E-Commerce.
Future of Web Advertising.
11. Interactivity.
What is Interactivity?
Enriching the Content: JavaScript.
Interactive Feedback.
Interactivity with Unix.
Virtual Communities.
12. Databases on the Web.
Using Web Databases.
13. Web Law.
Limits of Freedom.
Libel on the Web.
Copyright: the artcows.com case.
Copyright: link law and ISPs.
Copyright: domain names.
Copyright: meta tags & keywords.
Copyright: music and DVD.
Limits of Decency.
Limits of Privacy.
Limits of Tolerance.
The Web and Global Censorship.
14. Web Careers.
Index.