Principles of Marketing
5th Edition
Published on 1. February 1991
Book
Paperback/Softback
781 pages
978-0-13-716739-5 (ISBN)
More details
Series
Edition
5th edition
Language
English
Place of publication
New Jersey
United States
Publishing group
Prentice Hall (Higher Education Division, Pearson Education)
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 279 mm
Width: 210 mm
Weight
781 gr
ISBN-13
978-0-13-716739-5 (9780137167395)
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Schweitzer Classification