Principles of Marketing
Published in November 1993
Book
Paperback/Softback
752 pages
978-0-13-098039-7 (ISBN)
Description
This text presents an overview of the core topics of marketing. Features include: global marketing; ethical issues and social responsibility; building customer satisfaction through quality, service and value; and case studies concerning environmental, cultural and presidential marketing.
More details
Edition
International 2 Revised ed
Language
English
Place of publication
Upper Saddle River
United States
Target group
College/higher education
Dimensions
Height: 178 mm
Width: 235 mm
Weight
1400 gr
ISBN-13
978-0-13-098039-7 (9780130980397)
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Schweitzer Classification
Other editions
New editions
Philip Kotler | Gary Armstrong
Principles of Marketing
Book
11/1995
Pearson Education (US)
€35.90
Article exhausted; check for reprint
Persons
Content
Understanding marketing and the marketing process; analyzing marketing opportunities; selecting target markets; developing the marketing mix; managing the marketing effort; extending marketing.