Marketing Management and Strategy
A Reader
4th Edition
Published in July 1988
Book
Paperback/Softback
416 pages
978-0-13-557365-5 (ISBN)
More details
Edition
4th edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 220 mm
Width: 180 mm
Weight
626 gr
ISBN-13
978-0-13-557365-5 (9780135573655)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
07/1988
4th Edition
Pearson
€86.62
Article is exhausted; no reprint
Previous edition
Book
05/1984
3rd Edition
Longman Higher Education
€30.94
Article exhausted; check for reprint